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Apple’s UK App Store prices will rise 25% following Brexit currency fluctuations

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Re: Apple’s UK App Store prices will rise 25% following Brexit currency fluctuations

#12

I don't like prices increasing as much as anyone, but if this gets people to stop and think before buying Apple products then I'm all for it. They have been overcharging for their products for the last 10 years.

So you think the way to stop Apple overcharging is for Apple to overcharge even more? Look, if you just don't want anybody to buy Apple products at all, irrespective of the price, just say so.

Bear in Mind Apple have been eating the post-Brexit drop in their UK revenues with no price rises for the last 6 months.

Re: Apple’s UK App Store prices will rise 25% following Brexit currency fluctuations

#13
Eurozone debt-to-GDP: 92%. This is BEFORE one considers (a) member country debt, (b) troubled bank liabilities which EU must backstop (eg. Deutchebank), and (c) immense social, security and defense costs which EU nations must incur due to recent global events.

By contrast UK debt-to-GDP: 90% and falling, and a US-UK trade deal is likely very soon.

I'd rather own Sterling.

Re: Apple’s UK App Store prices will rise 25% following Brexit currency fluctuations

#14
post #2

"While critics might note that Apple’s price increase is greater than the pound’s loss in value, financial analysts predict that the market still hasn’t fully priced in the cost of Brexit — that is to say the pound still has further to fall." So what mechanisms keep the price from instantly dropping if "everyone" agrees it should be lower? Market inefficiencies? Or lots of money betting on an upswing?

Are these the same financial analysts that said there was going to be an immediate meltdown post-brexit?

We aren't post-brexit yet. That's more than 2 years away.

Re: Apple’s UK App Store prices will rise 25% following Brexit currency fluctuations

#15

I don't like prices increasing as much as anyone, but if this gets people to stop and think before buying Apple products then I'm all for it. They have been overcharging for their products for the last 10 years.

News Flash: Developers set the prices for their apps. Not Apple.

Re: Apple’s UK App Store prices will rise 25% following Brexit currency fluctuations

#16
post #7
post #3

"This latest round of price changes doesn’t just affect the UK (customers in India and Turkey are also going to see increases).." OK, '25 percent due to Brexit' is going to get more clicks.

Not really, Brexit is the proximate cause for the change in pricing in the UK (since Apple has concerns about currency instability) but that doesn't mean other countries aren't also going to see pricing changes that are unrelated to Brexit. Apple sometimes eats the currency difference but if they think the currency value will trend down they generally don't.

Apple is full of it. 5/7 years ago it was cheaper to fly to New York from Paris, buy a Macbook Pro there and come back since the dollar was pretty low. And you still had money left! Of course they don't care about the exchange rates when they can charge the same price NUMBER in Euro and in Dollars despite the difference. They also overcharge for UK, the "localisation cost" excuse doesn't fly here.

I'm glad time have changed and there is less fanboism from Apple evangelists online. Their arguments were just obnoxious.

Re: Apple’s UK App Store prices will rise 25% following Brexit currency fluctuations

#17
post #12

I don't like prices increasing as much as anyone, but if this gets people to stop and think before buying Apple products then I'm all for it. They have been overcharging for their products for the last 10 years.

So you think the way to stop Apple overcharging is for Apple to overcharge even more? Look, if you just don't want anybody to buy Apple products at all, irrespective of the price, just say so. Bear in Mind Apple have been eating the post-Brexit drop in their UK revenues with no price rises for the last 6 months.

If you firmly believe that people are choosing to go against their best interests, it's not a far stretch to think that going even further from their best interests would snap them out of it, make them learn their lesson. It's winter here right now and I'll admit to seeing my neighbor's sidewalk covered in snow and ice and thinking "well when someone falls and sues them, they'll finally learn to clean it".

So if the parent believes that Apple is overcharging but consumers just aren't seeing it properly, maybe if they overcharge even more, consumers will finally realize they've been bamboozled the whole time.

Re: Apple’s UK App Store prices will rise 25% following Brexit currency fluctuations

#18
post #16
post #7

Earlier quoted context omitted.

Not really, Brexit is the proximate cause for the change in pricing in the UK (since Apple has concerns about currency instability) but that doesn't mean other countries aren't also going to see pricing changes that are unrelated to Brexit. Apple sometimes eats the currency difference but if they think the currency value will trend down they generally don't.

Apple is full of it. 5/7 years ago it was cheaper to fly to New York from Paris, buy a Macbook Pro there and come back since the dollar was pretty low. And you still had money left! Of course they don't care about the exchange rates when they can charge the same price NUMBER in Euro and in Dollars despite the difference. They also overcharge for UK, the "localisation cost" excuse doesn't fly here. I'm glad time have…

Really? Exactly when was that the case?

I know that dollars = pounds/euros is usually how it works, but the disparity is never quite as large when you consider both the currency valuations and the fact that the price never includes tax.

Re: Apple’s UK App Store prices will rise 25% following Brexit currency fluctuations

#19
post #14

Earlier quoted context omitted.

Are these the same financial analysts that said there was going to be an immediate meltdown post-brexit?

We aren't post-brexit yet. That's more than 2 years away.

And, in fact, the talk the past few days from Phillip Hammond/the leaks is that there will be a collapse in the economy ("short term" is a euphemism that can cover just about anything. Short term, the sun will expand and melt the earth).

Re: Apple’s UK App Store prices will rise 25% following Brexit currency fluctuations

#20
post #12

I don't like prices increasing as much as anyone, but if this gets people to stop and think before buying Apple products then I'm all for it. They have been overcharging for their products for the last 10 years.

So you think the way to stop Apple overcharging is for Apple to overcharge even more? Look, if you just don't want anybody to buy Apple products at all, irrespective of the price, just say so. Bear in Mind Apple have been eating the post-Brexit drop in their UK revenues with no price rises for the last 6 months.

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