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Some Thoughts on Hiring at a New Startup

m.brianmcmanus.org

11–20 of 77 posts

Re: Some Thoughts on Hiring at a New Startup

#11
The author doesn't mention much about how to position yourself to be attractive to your candidates. Here's what I look for - and what I learned when we were hiring people of our own(not a startup but a dev shop of two...now seven). If you want good candidates to pick you, you have to show them (much like investors) that you know what the hell you're doing, otherwise the smartest will walk away.

1) Look legit, as much as possible without spending mass $. Marketing is key for startups, again try look like you know what the hell you're doing.

Most people will walk away if you don't have a solid website. Have a company Linkedin, Facebook, and GMaps listing as well.

The more results in google search the better, try to fill the front page for your name with random things like an actual company would. As long as your name isn't stupid this is much easier than it sounds, you can make a lot of noise on the interest for free.

Have a working phone number with a phone tree, best if it's an 800 # but local area code is better than nothing.

A few company shirts helps even if you only wear them while interviewing. If you have an office on top of it you're set.

Whatever you do try to avoid meeting at public places like coffee shops, a lot of scams are doing this nowadays and candidates will be weary. If you don't have an office your home is probably best.

Another thing, use something like Workable to manage candidates and have a real financing and benefits system setup like zenefits + freshbooks. These things will be visible to prospects and new employees quickly and again shows that you know how to run a real company.

2) Cut all the buzz and BS in job listings. Don't try to make it sound like a difficult job to land. Make interviews easy and fast to get, LOWER the bar. Emphasize lax rules and freedom. These are your only advantages.

Remember who you're competing against. Good candidates will have many choices of where to work and you don't have anything against their brand appeal, pay, benefits, and overall attractiveness. Don't pretend that you do, your selling points are as follows: Be your own boss, loose rules and freedom to build something as they see fit will be the main drivers for most of your early hires. You may get wannabe CEO types, and don't be afraid, these are the people you want. Be afraid of the ones in it solely for money. There's much better ways of making money than joining a startup...these people are probably stupid or naive.

Most good candidates will end up with more than one offer. You need to make the process faster than any other company so that you can short circuit some of these people before other companies have a chance. You're small enough to be quicker to the draw than larger companies, use that to your advantage. To make the process faster, you need to do more thorough initial screenings so that you hire more people that come in the doors. Bigger companies don't want to waste the time but you can afford to. Most companies have an "offer lag" of about 1.5-3 weeks from initial contact, so you should be hiring people by Friday if you meet them Monday.

The "culture fit" is really important in super small companies. Try to make friends with the person you're interviewing. Is it someone you would chill with? Look at your current employees. Do they like to go out an party on the weekends? Play sports? Video game nerds? Try to hire the same at first. People not getting along at huge companies doesn't matter much, but when you're forced to work together all day it's important

Re: Some Thoughts on Hiring at a New Startup

#12
post #9

Thoughts on the final 'Offer' stage. If it's your startup, be brutally honest with your first hires. Put yourself in their shoes when you make the offer. Explain it like you would explain it to yourself. - Tell them, unprompted, key difficulties that may lie ahead (in an upbeat manner) - Sell them on the goal, but don't sell them that they are the right person - that's their choice - Do not make promises you can't ke…

Very good points. Another point for being brutally honest:

The people we all want have no trouble finding work to pay their bills somewhere. If they are working for larger companies, they likely receive the key company info in HR-mandated newspeak. Hearing a direct, honest view from the top can be instantly attractive.

Re: Some Thoughts on Hiring at a New Startup

#13
18 year agency recruiter here. The problem with most recruiters today is that they are so concerned with controlling the process that they get in the way of letting two adults have a dialogue, and the recruiting industry is inundated with junior level people who don't know what they are doing.

The theory is that if the recruiter has a high level of control over both candidate and client, the odds of a positive outcome for the recruiter (a fee) increase. The client and candidate are both essentially 'buyers' in the sense that they have to agree to accept the other, and the recruiter is 'selling' to both parties.

But nobody wants to buy from someone who sells too hard, and that's what most recruiters end up doing.

When I started in recruiting, I wanted to be involved in every stage of the process to be sure I had some level of control. More recently I've realized that if the candidate is mature (and not going to make rookie mistakes like asking 3x market rate for salary just to 'test the waters') and the client has a decent hiring process, I'll make the intro and then step away until (if) I'm needed.

A recruiter can be quite helpful as a sounding board for both sides during negotiations to help facilitate a deal or save a deal that is failing.

>I’ve had folks change their mind even after accepting an offer. Hell, to be honest I’ve done it myself (and felt terrible about it).

A recruiter should also be helpful in providing guidance on situations like these. For example, I usually offer my clients a handful of tips to try and guarantee that someone who accepts the job will actually show up on day one. Having lunch with the new team between acceptance and start date is probably the most common.

But today's recruiter is far too interested in control. Make the intro, step away, and step in when necessary - otherwise, let them talk.

Re: Some Thoughts on Hiring at a New Startup

#14
post #13

18 year agency recruiter here. The problem with most recruiters today is that they are so concerned with controlling the process that they get in the way of letting two adults have a dialogue, and the recruiting industry is inundated with junior level people who don't know what they are doing. The theory is that if the recruiter has a high level of control over both candidate and client, the odds of a positive outcom…

Thanks for your viewpoint!

Some things never change. When hiring for the Itanium BIOS years ago my brother hired 3 people serially and still didn't have anybody, because none of them ever showed up for work.

Re: Some Thoughts on Hiring at a New Startup

#16

The author doesn't mention much about how to position yourself to be attractive to your candidates. Here's what I look for - and what I learned when we were hiring people of our own(not a startup but a dev shop of two...now seven). If you want good candidates to pick you, you have to show them (much like investors) that you know what the hell you're doing, otherwise the smartest will walk away. 1) Look legit, as much…

Very good points! However I feel like if you speed the hireing process up too much many candidates will walk home without the impression of having to achieved something bigger. Shure, you should not waste too much time, but greater upfront effort will make the candidate feel like he has actually achieved something if he gets the offer. And this in return may increase the likelyhood of him or her accepting the job. The point I am telling you may be hard to explain, but in a nutshell I just want to say that you should try to increase the value of getting an offer by increasing the time frame between first contact and final offer just a little, for instance by having an extra meeting/screening/etc. in between.

Re: Some Thoughts on Hiring at a New Startup

#17

My sense of every recruiter I've interacted with is that they have made a few deals with specific companies and they are just trying to sell me on them. Like a travel agent who only sells trips to a handful of specific resorts.

Well, that is literally exactly what is happening. Recruiters generally don't contact you about a position/company unless they have a requisition (request from the company to fill an open position) with that company, which also requires a Master Services Agreement (general contract that allows the agency to work with the client company). A much smaller percentage of good recruiters will sometimes find a great candidate, and "market" that candidate to companies that they do not currently work with, as a way to get their foot in the door. But when they do that, hopefully they are up front about it, and not lead you to believe they have an actual MSA and open req with that company yet.

Re: Some Thoughts on Hiring at a New Startup

#18
post #4

Great advice. I was wondering if anyone out there has experience of sourcing technical leads when what's primarily on offer is equity for a founding/lead role at a bootstrapped startup with an early product. Clearly you need to have a compelling vision, show potential and find people in the right frame of mind/stage in their career but I'm wondering if I'm missing any important channels? So far here are a few I've tr…

> * Meetups and Networking Events - seems very inefficient and so far I've come across very few technical folks at these events, at least in digital health

I haven't tested this idea, but... consider starting a meetup that would draw more technical folks. I would personally like to see deeper technical meetups near where I am, but I haven't pulled the trigger to try and organise anything yet.

Re: Some Thoughts on Hiring at a New Startup

#19
post #16

The author doesn't mention much about how to position yourself to be attractive to your candidates. Here's what I look for - and what I learned when we were hiring people of our own(not a startup but a dev shop of two...now seven). If you want good candidates to pick you, you have to show them (much like investors) that you know what the hell you're doing, otherwise the smartest will walk away. 1) Look legit, as much…

Very good points! However I feel like if you speed the hireing process up too much many candidates will walk home without the impression of having to achieved something bigger. Shure, you should not waste too much time, but greater upfront effort will make the candidate feel like he has actually achieved something if he gets the offer. And this in return may increase the likelyhood of him or her accepting the job. Th…

We made a big deal of making candidates feel wanted, but not necessarily congratulatory. Same goal of raising the mental value of an offer but a different way. I get what you're saying, something perceived as difficult to get usually has a higher value placed on it. However, I disagree that this helps in a (pre-funding) startup :). The "we only hire the best" moniker has been beaten to death by silicon valley and people that have worked at startups before know this just isn't true. Candidates know that getting an offer from google etc.. is a big deal. If you try to sell them hard on your value they'll either think you're a bunch of used car salesmen or delusional.

Our approach is to meticulously research anyone we're serious about and bring these things up during their interview. In my own interview experience it's extremely rare for someone to take any interest in your personal projects and achievements, or even in your "story". We lived in the same state? You came from a place I'de like to visit? We both know some obscure language? Worked at the same company? Interesting/crazy projects on github? I'll star you. The end goal is to make it hard to say no, and making as much of a personal connection as possible has worked wonders for us. Make sure not to go too far and lie... if you can't find anything that interests you about a candidate why consider them in the first place?

Whenever I've been looking for a job a quick turnaround is a sign of competence. These guys are on top of their game type thing, as in they know I'm good and want to hire me right away. I just don't see waiting being a positive especially in a startup when you're supposed to be doing everything fast and efficently.

It's me btw, can't remember my throwaway pw :).

Re: Some Thoughts on Hiring at a New Startup

#20

The author doesn't mention much about how to position yourself to be attractive to your candidates. Here's what I look for - and what I learned when we were hiring people of our own(not a startup but a dev shop of two...now seven). If you want good candidates to pick you, you have to show them (much like investors) that you know what the hell you're doing, otherwise the smartest will walk away. 1) Look legit, as much…

>There's much better ways of making money than joining a startup...these people are probably stupid or naive.

I see this to an extent, but it's not stupid to refuse to work for a low salary. There seems to be an idea floating around that magic startup pixie dust somehow makes it possible to hire good people for little money. I'm not so sure.

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