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Testing the Limits of Credit Card Signatures (Part 1)

zug.com

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Re: Testing the Limits of Credit Card Signatures (Part 1)

#12

We're working on fixing this issue. Fortunately, I think our system works better. http://www.facecash.com

Your site looks gorgeous, but I think your tagline and copy could use some serious work. After I read "The future of payments has arrived" I had no idea what your product does, and you failed my 5 second filter. Since I wanted to maybe suggest an alternative, though, I spent some more time to figure out what you product does by reading the bottom. I still couldn't figure out what your product does. Does this thing link my face with my credit card somehow? Why on earth would I share banking details with you if I have no idea what the benefit will be. Why no about page, at least?

Re: Testing the Limits of Credit Card Signatures (Part 1)

#13

Be sure not to miss part 2, where the author takes things to the next level... http://www.zug.com/pranks/credit_card/

That ended up being kinda mean to that Circuit City salesman. He probably thought he was making the sale of his life.

Re: Testing the Limits of Credit Card Signatures (Part 1)

#15
post #12

We're working on fixing this issue. Fortunately, I think our system works better. http://www.facecash.com

Your site looks gorgeous, but I think your tagline and copy could use some serious work. After I read "The future of payments has arrived" I had no idea what your product does, and you failed my 5 second filter. Since I wanted to maybe suggest an alternative, though, I spent some more time to figure out what you product does by reading the bottom. I still couldn't figure out what your product does. Does this thing li…

Thanks for the feedback. We were hoping that people would be intrigued by the photo of the product (the same image where you read the tagline), and then click on one of the links below (https://www.thinklink.com/index.html?more=1), but you're right that it's not clear enough. We'll work on it.

For the record, what it is: a pre-funded alternative payment system that uses your phone, a barcode, and your face to eliminate the need for a plastic card at the point of sale. Hence no crazy signature problems.

Re: Testing the Limits of Credit Card Signatures (Part 1)

#16
In most cases the only time a signature gets looked at is if someone is contesting a charge. The CC processor would ask the store for a record showing that they actually made a purchase.

In the end, signatures are really there to protect the store not you. It's in their best interest to have you sign with your actual signature. If you signed as Donald Duck and then contested the charge they'd probably have a hard time proving it was you and they'd lose money.

Re: Testing the Limits of Credit Card Signatures (Part 1)

#17
post #10

Most cashiers hand my card back to me with the receipt to sign, and can't verify my signature. But many stores are now switching to using a PIN with chip cards, at least here in Canada. And Europe's had chip cards forever now. In fact, some places there no longer even have machines to read a magnetic stripe.

Chip and PIN cards work pretty well (and yes I do know they have vulnerabilities) - I only use cash once or twice a month.

I actually can't remember the last time I used a credit/debit card and actually signed for something - that would seem rather quaint these days.

Re: Testing the Limits of Credit Card Signatures (Part 1)

#19
post #12

Earlier quoted context omitted.

Your site looks gorgeous, but I think your tagline and copy could use some serious work. After I read "The future of payments has arrived" I had no idea what your product does, and you failed my 5 second filter. Since I wanted to maybe suggest an alternative, though, I spent some more time to figure out what you product does by reading the bottom. I still couldn't figure out what your product does. Does this thing li…

Thanks for the feedback. We were hoping that people would be intrigued by the photo of the product (the same image where you read the tagline), and then click on one of the links below ( https://www.thinklink.com/index.html?more=1 ), but you're right that it's not clear enough. We'll work on it. For the record, what it is: a pre-funded alternative payment system that uses your phone, a barcode, and your face to elimi…

Ah OK, I didn't see those. I think a horizontal nav with About, Signup, etc. would do wonders, at least for those that expect an about page. A more explanatory tagline would help too, though. Thanks for the clarification.

How do you all plan to get around the very high hurdle of getting high penetration of point of sale systems that are compatible and can show a picture of someone's face? There're a lot of legacy systems out there... Don't mean to bust your chops, just curious. Could do phone-based required authorization instead, which would at least remove the picture requirement?

Re: Testing the Limits of Credit Card Signatures (Part 1)

#20
post #10

Most cashiers hand my card back to me with the receipt to sign, and can't verify my signature. But many stores are now switching to using a PIN with chip cards, at least here in Canada. And Europe's had chip cards forever now. In fact, some places there no longer even have machines to read a magnetic stripe.

What's the advantage of chip + PIN over stripe + PIN?
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