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Shopify’s Frenzy – Sell to the most loyal customers in a new way

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Re: Shopify’s Frenzy – Sell to the most loyal customers in a new way

#14

I think this is a brilliant move. I've seen people lining up around the block at the sneaker shop near my house for a new release, so I'm sure there is the online equivalent.

It happens online as well, some people build "snipe" browser plugins to put shoes into baskets as fast as they become available.

These scripts are used both by fans and resellers, but there is another angle: The developers behind the plugins include their own reseller-id in all orders, so they get a bit of money for every sale.

The reseller ids is given to these developers, which makes me think that the brands are in on it as well, they don't care who buys the shoes, as long as they sell them, and they maintain scarcity.

Re: Shopify’s Frenzy – Sell to the most loyal customers in a new way

#15
Hello! I'm Tucker, Product Manager on Frenzy.

Frenzy came to be from one of Shopify's quarterly hackdays projects, with the goal of changing flash sales for both merchants and consumers forever.

Frenzy is the best way to buy from brands you love. Whether you’re looking to buy rare products, discover new ones, or learn about new brands, Frenzy is the place to do it. Rather than waiting in line at a retail store, missing out online, or simply forgetting about a sale – Frenzy puts the hype of the best product releases in your pocket. When you buy from a seller on Frenzy, it’s just like buying from them in person – but you can do it anywhere in the world.

Frenzy will be launching this week with merchants Kith, Love Your Melon, Raised by Wolves, Off the Hook, and more, who will be selling products exclusively on the app.

Happy to answer any questions!

Re: Shopify’s Frenzy – Sell to the most loyal customers in a new way

#19

Hello! I'm Tucker, Product Manager on Frenzy. Frenzy came to be from one of Shopify's quarterly hackdays projects, with the goal of changing flash sales for both merchants and consumers forever. Frenzy is the best way to buy from brands you love. Whether you’re looking to buy rare products, discover new ones, or learn about new brands, Frenzy is the place to do it. Rather than waiting in line at a retail store, missi…

> When you buy from a seller on Frenzy, it’s just like buying from them in person

I think shopping online is great, but calling online flash selling "just like bying from them in person" is a bit of an exaggeration.

Re: Shopify’s Frenzy – Sell to the most loyal customers in a new way

#20

Hello! I'm Tucker, Product Manager on Frenzy. Frenzy came to be from one of Shopify's quarterly hackdays projects, with the goal of changing flash sales for both merchants and consumers forever. Frenzy is the best way to buy from brands you love. Whether you’re looking to buy rare products, discover new ones, or learn about new brands, Frenzy is the place to do it. Rather than waiting in line at a retail store, missi…

Working at a Shopify expert company [1], I'm curious about Frenzy's relation to / integration with the rest of the Shopify platform, and e.g. whether it will be possible to manage via (additions to) the Shopify API? Is this currently intended only for high-volume retailers, or the entire long-tail of the Shopify customer base?

Thanks!

[1] https://experts.shopify.com/pogodan-dev

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