Article is a rant with no substance
Yeah, that's why it's called a rant.
Microsoft reboots war on sleep
11–20 of 110 posts
Re: Microsoft reboots war on sleep
#12A little hyperbolic, based on a single line from an exec at a different company in a single ad.
I get this is a great way to promote their brand, but it seems pretty close to your standard in-group clickbait marketing:
1) pick a big target everyone can hate on
2) blow something minor out of proportion so you can claim outrage / assert your values
3) profit
Re: Microsoft reboots war on sleep
#13[deleted]
Re: Microsoft reboots war on sleep
#14It's easy: turn off your device when at home.
"It's easy to give up smoking - just don't buy cigarettes".
You joke, but this IS how I quit cigarettes. The impulse to smoke was momentary and I'd reach into my pocket. Not having cigs there, I'd be slightly miffed.
But as I was not buying any, a separate action on which I had taken a clear stance for myself, I ended up not smoking unless in a group setting.
Over time I cut out on that too.
Re: Microsoft reboots war on sleep
#15Way back nearly two decades ago, I set up an early version of ActiveSync on my Palm Treo device. I noticed there was an option in the Treo email settings to disable real time syncing between certain times (after office hours), but I was SO excited about getting and responding to real time emails on my little phone device that I thought "Who the HECK would want to stop this wonderful flow of emails". Later when I upgr…
Why would they want to let you turn off notifications, when that's the thing that keeps you into using those apps?
Seriously, companies have psychologists on staff analyzing the behavior of users, with their job being coming up with ways to keep you hooked. Why on earth would you receive notifications for people liking your stupid messages on Twitter or Facebook, if it weren't for our inflated ego craving for those notifications that's making us going back to these apps.
Re: Microsoft reboots war on sleep
#16Perhaps this campaign reflects the bubble the marketing team is in.
Re: Microsoft reboots war on sleep
#17Perhaps this campaign reflects the bubble the marketing team is in.
Re: Microsoft reboots war on sleep
#18Way back nearly two decades ago, I set up an early version of ActiveSync on my Palm Treo device. I noticed there was an option in the Treo email settings to disable real time syncing between certain times (after office hours), but I was SO excited about getting and responding to real time emails on my little phone device that I thought "Who the HECK would want to stop this wonderful flow of emails". Later when I upgr…
I am very strict about work hours, and try and get the people I work with to take similar steps. I take steps to limit any possible exposure to work emails, notifications, calls from the moment I leave the office (or the work day ends), which is usually around 6pm. I don't even look at anything until 9am the next day. This has probably annoyed some people along the way, but I don't care, my time is more important to me.
Re: Microsoft reboots war on sleep
#19A little hyperbolic, based on a single line from an exec at a different company in a single ad. I get this is a great way to promote their brand, but it seems pretty close to your standard in-group clickbait marketing: 1) pick a big target everyone can hate on 2) blow something minor out of proportion so you can claim outrage / assert your values 3) profit
i agree. i also think Microsoft isn't encouraging people to lose sleep and work in soccer games, at bed, etc. People already are doing it and Microsoft is simply putting out an ad that speaks and resonates with those people.
Re: Microsoft reboots war on sleep
#20Nintendo is kind of following the same product positioning for their new Switch console: it's not "work anywhere, all the time", it's "play anywhere, all the time": game while you are going for a walk with your dog. Game when you are in public transports. Game when you meet your friends. Game at night. Game during the day. Game all the time. This kind of fight for attention is getting really tiring.