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Shopping coming to Instagram

blog.business.instagram.com

11–20 of 57 posts

Re: Shopping coming to Instagram

#11
post #5

See, I think it would be cool if I could do it without flipping my account to a business account, but at the same time, then I'd think Instagram runs the risk of empowering everyone the ability to assign monetary values to things quite inappropriately, at least from a cultural standpoint. On the one hand, I like the idea of being able to pawn off a cool gadget I found. On the other hand, I don't like the idea of seei…

> On the other hand, I don't like the idea of seeing pricetags all over people's profiles, or worse, seeing people sell mementos or sentimental items on a social media platform so very in-my-face just to turn a quick buck.

People do that all the time already, I must get at least one follow from someone trying to sell me supplements (steroids?) every day

Re: Shopping coming to Instagram

#12
Perhaps an Instagram team member can answer for me:

Is there a way for Instagram creators, stylists and influencers to make money by recommending products or styles?

My use case: I buy clothes based on "looks / styles" and camera products based unique experiences created by other people. I'd like to pay influencers for creating such awesome content that help me discover new products.

Re: Shopping coming to Instagram

#13
Perhaps an Instagram team member can answer for me:

Is there a way for Instagram creators, stylists and influencers to make money by recommending products or styles?

My use case: I buy clothes based on "looks / styles" and camera products based unique experiences created by other people. I'd like to pay influencers for creating such awesome content that help me discover new products.

Re: Shopping coming to Instagram

#14
This explains why they blocked hyperlinking outbound URLs except for the 'bio', which I always thought was weird but in retrospect makes sense. Instagram has a lot of activity but it's mostly confined to Instagram as opposed to the dispersing effects of reading e.g. Twitter. Snapchat has a similar internal lock-in principle.

Re: Shopping coming to Instagram

#15
This is anything but seamless. As soon as I saw them slide out that webview with the vendor's site I nearly vomited. They had a chance to make buying items that users like so much more painless, but they only delivered a partial experience. I don't want to bother with creating an account for every random vendor, typing in my CC info, and then having to rummage through emails to get tracking info. This is a great idea, but the execution leaves a lot to be desired.

Re: Shopping coming to Instagram

#16
I applaud this. I follow lots of #brands of cool hip outdoorsy stuff on Instagram and wish merch sites in general would do a better job showing their products in use so I am not left guessing how they fit and look in the wild. And if this means no more tower heist ads in my instagram, sign me up now!

Re: Shopping coming to Instagram

#17
post #12

Perhaps an Instagram team member can answer for me: Is there a way for Instagram creators, stylists and influencers to make money by recommending products or styles? My use case: I buy clothes based on "looks / styles" and camera products based unique experiences created by other people. I'd like to pay influencers for creating such awesome content that help me discover new products.

Most of the fitness men/women with lots of follows get sponsorship deals to promote protein-bars, weight-loss stuff, and similar.

It's not directly based upon the site, but it is pretty blatant once you start spotting it.

In that niche the "leaders" are well compensated already.

Re: Shopping coming to Instagram

#18
post #7

This seems like a natural way to monetize instagram for accounts that I follow. I would take this over ads any day. If I like a business enough to follow them on instagram, then I won't mind being able to purchase something from the account. For instance, I follow King Arthur Flour for their scrumptious baking recipes. It'd be great to be able to go straight to their online store to purchase some of their harder to f…

It only seems like the professional content is crowding out the home grown stuff because that's what YouTube suggests for you. If you find good content, you share it with others, regardless of its professionalism. If you want amateur videos to do well, share ones you find interesting with others.

Re: Shopping coming to Instagram

#20
post #12

Perhaps an Instagram team member can answer for me: Is there a way for Instagram creators, stylists and influencers to make money by recommending products or styles? My use case: I buy clothes based on "looks / styles" and camera products based unique experiences created by other people. I'd like to pay influencers for creating such awesome content that help me discover new products.

Yes, they get given products and are paid to feature products in their images. To tip them, keep following, liking and maybe refer them more followers via word of mouth, etc.

Source: Got a friend whose full-time gig is posting on Instagram.

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