"... I've heard PG say one key element of Viaweb getting acquired was that they had a top brand accounting firm which gave great credibility to their books. ..." Where did you 'hear' that? Have you mixed this up with Viaweb engaging a top "PR" firm [0] to get better exposure? [1] It's still a good question though. [0] "... When we started our startup in 1995, the first three were our biggest expenses. We had to pay $…
We did have one of the big accounting firms (forget which) so I might have said in a talk somewhere that this helped us seem legit.
Thanks for the confirmation. I'd never come across the accounting angle before. Was this later in the startup process where some recognition of Viaweb, introduction or wads of cash like the PR firm?
No stone unturned hey. Didn't think you would have to work that hard at it :)