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What Apple’s quiet failure can teach you about your business

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Re: What Apple’s quiet failure can teach you about your business

#11
post #10

Earlier quoted context omitted.

Took 3 years to turn that around > Apple Maps is now used three times as often as its “next leading competitor” on iPhone and iPad https://9to5mac.com/2015/12/07/apple-maps-usage-numbers/

It's still inferior to Google Maps tho. It's not outright bad, but for directions/traffic Google Maps is still miles ahead (at least in random European countries).

Shouldn't it be kilometers ahead in random European countries?

Re: What Apple’s quiet failure can teach you about your business

#12

a seemingly rare defeat for a company that has done little-to-no wrong in the last decade (save for maybe the Apple Watch depending on how you look at it). --> Google Maps vs Apple Maps?

Reasonably, for Europeans this helped them a lot because google maps enabled iOS could not search for businesses or restaurants outside of the USA.

Even if navigation took a few iterations to catch up.

Re: What Apple’s quiet failure can teach you about your business

#13
This is what happens when you're a design company masquerading as a tech company.

Do they design beautiful products? Abso-freaking-lutely!

Can they develop complex software/systems? The evidence strongly suggests a resounding, no!

They struggle enormously at providing solid cloud services, their websites suck (particularly their developer portals), they can't write a functional USB stack, macOS has more bugs than ever, even iOS' stability seems to be going downhill.

Don't get me wrong, they have top-notch product designers and UX designers. But engineering has been second fiddle since the iPod launched. Self-driving automobiles is entirely an engineering problem, design doesn't even come into it.

Re: What Apple’s quiet failure can teach you about your business

#14
post #7
post #4

I'm not sure it can be classed as a failure. Pivoted maybe, but failure? In what sense?

In the sense that they started out wanting to build a car and later on they decided not to build it anymore after having realized what it actually entails. I'd call that a failure, as in "failure to build a car which I wanted to build". Pivoting doesn't change anything, we all move on after our failures.

How can a company with literally mountains of cash plus the engineer power Apple has, fail to make a self driving car? I'm not saying at all that is something easy, but Apple is a beast in terms of resources. I confess that I don't get it.

Re: What Apple’s quiet failure can teach you about your business

#15

a seemingly rare defeat for a company that has done little-to-no wrong in the last decade (save for maybe the Apple Watch depending on how you look at it). --> Google Maps vs Apple Maps?

I use both Google, Bing, Apple maps and OpenStreetMap:

- For general searching and desktop use I prefer Google

- Bing and Apple have much more up to date "satellite" views than Google (for the areas I am interested in) - Apple maps have a spectacularly good 3d version of the city that I live (Edinburgh) in which I love looking at - Google 3D version had a huge error near to where I live

- Bing has UK Ordnance Survey maps, which is brilliant for outdoor activities

- OpenStreetMap is great for paths/cycle-paths in some areas

Edit: For one area I've been looking at (in Fife) the Google Earth view is about 12 years old - which is actually quite handy as we are looking at buying a house there that was built ~10 years ago so it is interesting to be able to see what was there before the houses were built!

Re: What Apple’s quiet failure can teach you about your business

#16

This is what happens when you're a design company masquerading as a tech company. Do they design beautiful products? Abso-freaking-lutely! Can they develop complex software/systems? The evidence strongly suggests a resounding, no! They struggle enormously at providing solid cloud services, their websites suck (particularly their developer portals), they can't write a functional USB stack, macOS has more bugs than eve…

Come on. Are you seriously suggesting that Apple is not a tech company? Have you seen their chip designs? Do you know of any company that ships in volume that has successfully migrated from two chip architectures which is still around today?

Re: What Apple’s quiet failure can teach you about your business

#17
post #14
post #7

Earlier quoted context omitted.

In the sense that they started out wanting to build a car and later on they decided not to build it anymore after having realized what it actually entails. I'd call that a failure, as in "failure to build a car which I wanted to build". Pivoting doesn't change anything, we all move on after our failures.

How can a company with literally mountains of cash plus the engineer power Apple has, fail to make a self driving car? I'm not saying at all that is something easy, but Apple is a beast in terms of resources. I confess that I don't get it.

Afaik, Apple starts lots of development projects and a lot of them gets "Steved". If the new product isn't enough better than the competition or won't have enough profit margins... axe.

(Point is, the project might have been doing well and following the plans -- but Apple might have found that the target market niche was too small. Or the margins might have been too low for Apple.)

Re: What Apple’s quiet failure can teach you about your business

#18

a seemingly rare defeat for a company that has done little-to-no wrong in the last decade (save for maybe the Apple Watch depending on how you look at it). --> Google Maps vs Apple Maps?

Took 3 years to turn that around > Apple Maps is now used three times as often as its “next leading competitor” on iPhone and iPad https://9to5mac.com/2015/12/07/apple-maps-usage-numbers/

Of course, it's the default app opened on click that cannot be changed.

Re: What Apple’s quiet failure can teach you about your business

#20

a seemingly rare defeat for a company that has done little-to-no wrong in the last decade (save for maybe the Apple Watch depending on how you look at it). --> Google Maps vs Apple Maps?

Took 3 years to turn that around > Apple Maps is now used three times as often as its “next leading competitor” on iPhone and iPad https://9to5mac.com/2015/12/07/apple-maps-usage-numbers/

Those numbers might be driven by the quality of Apple Maps, or by changes in iOS: it became less intuitive to use 'leading competitors' on the iPhone and iPad. At least I was unable to send my mom's iPhone to Google Maps when she clicks on an address I sent her - I have to send her a Google Maps link.
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