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Skip the extra tools - my customers already hang out in my inbox and buddy list

blog.olark.com

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Re: Skip the extra tools - my customers already hang out in my inbox and buddy list

#11
post #7

Earlier quoted context omitted.

yea, I figured it probably doesn't work out for all. Though, most "inbox CRM" people I've talked to have scaled well past 200 customers (including us). What is the biggest pain that a specialized CRM solves for you?

Looking at Olark's pricing model it would seem that it would have to scale to 1000 customers + prospects (estimated breakeven for a team of 4 at 20K/month divide by $30 as most popular plan yield 670 customers, assume 330 prospects in pipleline needed to counteract turnover and enable grown) just to get a reasonable breakeven point for a small team. What is the limit of this approach in your plan for growth?

we haven't felt any limit to the Gmail inbox approach - even moving beyond breakeven - and chat actually tends to reduce our overall support traffic by making our conversations quick, and avoiding drawn-out support threads.

In general, I'd say support bandwidth is dedicated more to a "moving window" of how many new customers you have, rather than total customer base. Most customers tend to be pretty low-touch after the first month, where they get most of their questions answered.

(btw, just posted a more detailed reply to your comment on the article itself)

Re: Skip the extra tools - my customers already hang out in my inbox and buddy list

#12
post #9

It would be interesting to know the size of the customer set being served to understand how far this method has scaled. Of course in the early days Excel can replace SalesForce and GMail can substitute for a CRM, how would you tell that the current GMail/IM paradigm is breaking before you start to lose prospects and/or customer issues?

I am in no way against IM as a component of customer support: I think it should be used in conjunction with (or even in leiu of depending upon your customer base) a phone call wherever possible. But I don't see how you keep score on your pipeline or your customer base purely from an inbox or buddy list. One thing that CRM and bug tracking systems offer is statistics and an aggregated view so that as you scale you don't have rely purely on your intuition or escalations (e.g. customers angry with your deteriorating service levels). My fear with an ad hoc approach is not that it's not appropriate for the early days but that it won't scale with your success, and may fail unpredictability if you get distracted by other issues.
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