In chinese culture, losing one's "face" is one of the worst things that can happen to a person. I'm wondering whether the fact that 80% of data has been fabricated is a result of that. As in, "I have to make my findings significant to not lose my face", or, "Presenting negative findings to my superior will make me lose my face". Maybe someone more familiar with this culture could elaborate.
That seems to be backward. Doesn't "losing face" come from being caught doing the wrong thing or being dishonest, so that the incentive to fabricate data for something as important as scientific research should be very, very low?