For those in London wondering where is best for UK based customers, it seems, for London at least, this could be an improvement over Dublin (where Frankfurt is slower), as Paris is roughly 70 miles closer. Of course, depending on where / when [1] a UK-based data centre is released, I'd imagine that would be faster still. Currently Ireland vs. Frankfurt is (more data needed of course)[2]: Europe (Ireland): 25 ms 27 ms…
If you run a data heavy service, PoP inside the UK or Ireland is a must if you want to avoid throttling and heavy-handed traffic shapping.