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Gmail Will Now Support CSS Media Queries

googleappsdeveloper.blogspot.com

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Re: Gmail Will Now Support CSS Media Queries

#11

Post by Kihashi »

Grangar wrote: post #8

Yeah, that's really nice, but as long as other email clients still are ie6 equivalent as far as support goes you can't really rely on this.

Whenever I've seen the topic of email formatting come up on /r/webdev, et al. people cite mobile Gmail as being one of the most problematic clients to design for. Hopefully this will be at least a little bit helpful in that regard.

Re: Gmail Will Now Support CSS Media Queries

#12

Post by rodriguezcommaj »

Grangar wrote: post #8

Yeah, that's really nice, but as long as other email clients still are ie6 equivalent as far as support goes you can't really rely on this.

It's a huge step forward. It effectively means that we will be able to do traditional responsive stuff using media queries but perhaps more importantly, we can stop having to use inline styles everywhere. That means a big reduction in duplicated code and HTML emails that are MUCH easier to maintain. The increase in efficiency will allow email people to focus on creating better content so that emails are more useful to people.

Re: Gmail Will Now Support CSS Media Queries

#15

Post by kencausey »

dbbk wrote: post #10
kencausey wrote: post #7

Earlier quoted context omitted.

Sorry but it's not so simple. I have two GMail accounts. One I use primarily as work/tech email list related stuff and there I get close to zero spam. The other is connected to a Youtube channel where I used to post gaming content and in general I use the second GMail account for gaming-related purposes. While it has improved somewhat recently for quite a while I was getting around 10-20 spam emails a day. Perhaps yo…

You are aware there's a button for marking emails as spam?

Yes, and perhaps I missed the OP's point. I never said the spam I got did not get put in the spam folder.

Re: Gmail Will Now Support CSS Media Queries

#16

Post by andrei_says_ »

dkonofalski wrote: post #2

This is going to be a welcome change. Especially since this will work exactly like the old IE fallbacks. I'll be keeping an eye on which organizations use these in their emails and which don't. :)

Could you elaborate on the fallbacks? Possibly with a reference?

Re: Gmail Will Now Support CSS Media Queries

#17

Post by blowski »

gjolund wrote: post #13

I don't know a single start up that actually builds their own html emails. It is a part of the industry that has been entirely replaced by services, similar to web hosting.

I freelanced for an ecommerce startup coding all their emails from scratch. Their marketing was built around very dynamic, complex emails that were pretty much impossible to template.

Re: Gmail Will Now Support CSS Media Queries

#18

Post by dismantlethesun »

gjolund wrote: post #13

I don't know a single start up that actually builds their own html emails. It is a part of the industry that has been entirely replaced by services, similar to web hosting.

I did. There's a bunch of very good responsive email templates to start off.

Re: Gmail Will Now Support CSS Media Queries

#19

Post by dkonofalski »

andrei_says_ wrote: post #16
dkonofalski wrote: post #2

This is going to be a welcome change. Especially since this will work exactly like the old IE fallbacks. I'll be keeping an eye on which organizations use these in their emails and which don't. :)

Could you elaborate on the fallbacks? Possibly with a reference?

Email hasn't exactly kept up with web standards for a few reasons, but mostly because Microsoft Outlook decided to use Microsoft Word as the rendering engine for email instead of a web browser. For the longest time, emails were built using tables and, for the most part, still continue to be constructed using tables. Some HTML elements are fine but there's nothing that works really consistently well to make sure that your emails show up the same way in Outlook as they do in webmail clients or other desktop email clients. The solution up until now has been to include all this extra stuff in a section of the email and then trick Outlook into reading a simplified version of the email while still allowing other email clients to read the full version. It's basically a trick that lets you do some of the fancier stuff in email while making sure that the content is at least readable by people using Outlook, even if they don't see the fancy stuff.

This same situation happened on the web for Internet Explorer. Nearly every modern browser supported a set of standards that IE just wouldn't deal well with and so people did the same thing and made the websites work for all the other browsers and then used various tricks to get IE to play nice. Media Queries on the web were one such case. IE couldn't really deal with them and so people would make media queries for their sites and then create separate styles just for IE. It was a huge pain. I'm just curious to see how this extends now that we're back to a change like this in email. Outlook is now web-based and Microsoft is way better at keeping up with the rest of the industry but I can't help but think that there are still crowds of people using older versions of Outlook.

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