Kinda like Valentine from Kingsman. I'm a bit apprehensive of their executive saying deep packet inspectionn will be the actual gold mine [ http://qz.com/771690/reliance-jio-bombshell-the-good-the-bad... ]
Quoting: Privacy: An unnamed Jio executive mentioned “deep packet inspection” to Reuters, saying: “It’s called deep packet inspection, and what you can do with the analytics of that is mind-boggling,” he said, referring to a practice that digs into “packets” of data created by computers for efficiency, mining them for information. If this is happening and Jio is accessing data packets to develop patterns of user data…
Can you even imagine the scale needed to process this kind of data? That's petabytes (rough estimate), every day. Maybe, it's theoretically possible but any investment in this kind of technology would be enormous.
Browsing behaviour data maybe valuable but to what scale? Even a big advertising firm would balk at spending any big bucks for this and remember, the scale needed to mine any information out of this. How much valuable business insights can this generate that wasn't possible in the past?
Maybe I am wrong but I'd be very skeptical if selling is their master plan.