Either add some premium service like some sort of concierge on call, or I dunno some premium UI interface that is definitely measurably better then there is no reason to buy a more expensive phone. App's are all starting to look the same and it doesn't matter anymore. I'm a long time iOS user because I started that way and while
I love the platform it's only because of all the apps i've bought that keeps me on it. While I hate using android I'd probably learn to deal with it's nuisances for a difference of $200.