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Apple's Tribute to Jerome B. York

apple.com

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Re: Apple's Tribute to Jerome B. York

#11

Post by freetard »

cmgarcia wrote: post #7
fiaz wrote: post #5

Earlier quoted context omitted.

I doubt they are losing that much money. I'm not at all trying to detract from the sadness of such a loss, but there are links on the top that people can use, not to mention direct links from search engines taking them directly to where they need to go.

Don't doubt it, they are losing a significant portion of revenue-generating space on a commercial website in order to pay tribute to a fallen friend.

How about all the publicity they got from it for free? I'm sure visits to apple.com got a big bump today thanks to that. Apple.com is on the frontpage of every social sites right now (reddit, digg, hn etc).

Re: Apple's Tribute to Jerome B. York

#12

Post by jonknee »

acangiano wrote: post #3

Few corporations would have the guts to do the same. They are essentially trading money to pay homage to a member of the team. For this, they deserve a lot of respect.

How are they trading money? They removed a promo image of one of their products (probably the iPad), but the links up top are still there and anyone going to Apple today to buy a product will still buy the product. It's not like they took down the site.

Re: Apple's Tribute to Jerome B. York

#13

Post by cmgarcia »

freetard wrote: post #11
cmgarcia wrote: post #7

Earlier quoted context omitted.

Don't doubt it, they are losing a significant portion of revenue-generating space on a commercial website in order to pay tribute to a fallen friend.

How about all the publicity they got from it for free? I'm sure visits to apple.com got a big bump today thanks to that. Apple.com is on the frontpage of every social sites right now (reddit, digg, hn etc).

Even with added traffic, the conversion rate (visitors/buyers) given the tribute and no products on the front page has to be extremely low. Low enough that I tend to believe they are losing money for the sake of this.

Re: Apple's Tribute to Jerome B. York

#14

Post by pieter »

jonknee wrote: post #12
acangiano wrote: post #3

Few corporations would have the guts to do the same. They are essentially trading money to pay homage to a member of the team. For this, they deserve a lot of respect.

How are they trading money? They removed a promo image of one of their products (probably the iPad), but the links up top are still there and anyone going to Apple today to buy a product will still buy the product. It's not like they took down the site.

By that same logic, you might as well put nothing in the center of the screen.

Whatever's in there usually gets them money, you can count on that.

Re: Apple's Tribute to Jerome B. York

#16

Post by freetard »

cmgarcia wrote: post #13
freetard wrote: post #11

Earlier quoted context omitted.

How about all the publicity they got from it for free? I'm sure visits to apple.com got a big bump today thanks to that. Apple.com is on the frontpage of every social sites right now (reddit, digg, hn etc).

Even with added traffic, the conversion rate (visitors/buyers) given the tribute and no products on the front page has to be extremely low. Low enough that I tend to believe they are losing money for the sake of this.

Apple is a company that has billions in cash. Any amount of money lost because of this won't do anything to their bottom line, something like 0.01% maybe less. The amount of free publicity and props they got from that action however are worth millions, I mean, just read what people are saying on this thread, they're all praising apple. How much do you think that's worth as publicity?

Re: Apple's Tribute to Jerome B. York

#17

Post by hop »

shadowsun7 wrote: post #6

This is incredible. The last time I remember them doing something like this was during the 2004 Indian Ocean Tsunami. Oh, and in 2005: Rosa Parks. http://theappleblog.com/2005/10/26/think-different-rosa-park...

They did it for Al Gore too when he got one a Nobel - http://db.tidbits.com/resources/2007-10/Gore-on-apple.com.pn...

Re: Apple's Tribute to Jerome B. York

#19

Post by protomyth »

hop wrote: post #17
shadowsun7 wrote: post #6

This is incredible. The last time I remember them doing something like this was during the 2004 Indian Ocean Tsunami. Oh, and in 2005: Rosa Parks. http://theappleblog.com/2005/10/26/think-different-rosa-park...

They did it for Al Gore too when he got one a Nobel - http://db.tidbits.com/resources/2007-10/Gore-on-apple.com.pn...

Did they also remove the bottom 3 ads for those? I thought they just changed the center image.

Re: Apple's Tribute to Jerome B. York

#20

Post by deltapoint »

pieter wrote: post #14
jonknee wrote: post #12

Earlier quoted context omitted.

How are they trading money? They removed a promo image of one of their products (probably the iPad), but the links up top are still there and anyone going to Apple today to buy a product will still buy the product. It's not like they took down the site.

By that same logic, you might as well put nothing in the center of the screen. Whatever's in there usually gets them money, you can count on that.

Not that I think apple is thinking this (though they might be) but by putting this on their homepage they attract positive attention from the interweb and are cast in a very positive light. This in the long term leads to good branding and more sales.

Heartfelt condolences and good business can go hand in hand.

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