Apple Maps is only available for Apple products, right? The claim in the article that it could become some kind of a universal map seems simply ridiculous. I've never seen anyone use it, I've never heard a good word about it. Here Maps, Bing Maps, and OpenStreetMap all seem to have a larger following. Then again, I've been wrong countless times before.
Having said that, I agree: there's no way in hell Apple Maps could ever become a universal map.