Designing a New Look for Instagram, Inspired by the Community

Bold gaudyness has always been Snapchats brand touchpoint, this is what made it feel edgy and interesting. Instagram was always a twee retro appeal reminiscent of polaroid cameras.

This change feels completely at odds with what their brand is and looks utterly ridiculous next to the type logo which is still written in that kitsch font that reminds me of 50s Americana.

This is going too far too late and I wouldn't be shocked at all if within 3 months it's rebranded again.

I wonder if they are actually ab testing this stuff or just rolling it out because "community".

With the app redesign, why were the messages not moved to the bottom of the screen like all the other icons? The new layout also looks more conducive to Facebook's "newsfeed" approach--I realize they'll no longer be showing photos in chronological order, but that's part of what was so useful about the application! I could hop on after being in the wilderness for a week and see what my friends have been up to! Is it really impossible to monetize without using an algorithm to "optimize" what to show users?

I still think the main missing feature is the ability to group the people you follow. Why can't I have categories like "Nature", "Friends and Family", "Furniture", "Local Artists", etc.

I'd be so happy if I could just generate a RSS feed based on a list of usernames.