Ask HN: MixcloudAds, if we white-label it would you use it?

Presently, on the webpage of mixcloud, there's an ad that repeat itself horizontally (Like a tile). That's the new kind of bug you can have if people automatically upload a wrong sized image ;) But I like the idea and I'm sure you can fix that bug quite easily.

John here, Founder of isocket.

Part of the "open" approach we're taking is not forcing publishers to use our ad server if they don't want to. We have one, but some publishers (like TechCrunch) use our plugins with other ad servers like GAM.

So you won't see our tags on TechCrunch's page, but many of those ads were purchased through our system.

Cheers,

This sounds like something that would go high up on our evaluation list for the company I work for -- for us, there's a big space between our bread-and-butter high end advertisers and the remnant networks filled with advertisers that would like to make sub $5k buys but take as much or more effort than advertisers on the other side of that line.

That said, a pricing model as a % of revenue would probably be less attractive than a cost based on some function of resource utilization -- we don't necessarily need to give you incentives to figure out how to max our revenue; let us worry about optimizing our pricing and maximizing sales; you focus on providing us a kickass product.

Also, ideally we'd be able to traffic ads sold via self-serve into our existing inventory (i.e., not a separate unit or zone) AND avoid overselling impressions we don't have (e.g., we frequently "sell out" of certain geotargeted metro areas) -- so it'd probably be best if it worked in tandem with our ad serving software (currently Google Ad Manager/DFP).