11–20 of 98 posts
Why not poll your subscribers or (assuming you can get the costs to work out) have an option for anime art. Personally I wouldn't want the anime style box, something custom and simpler would be fine.. but thats my personal opinion.
Honestly, I think it would have been really bizarre if something as unrelated to the central product as the design on the box, changed something as fundamental as retention of customers.
I signed up for CandyJapan several years ago when they were just getting things started. I canceled after probably 3 shipments. Each shipment I was only hoping that the next would contain better products and actually be worth the value in which I was paying. Unfortunately that never happened. While a cool concept and very eye catching, that's all it is. Importing candy is expensive no matter how you go about it. Most…
Have you considered that the new box is too "generic" or "corporate?" (For lack of a better word) In other words, the old box, while plain, adds a certain intimacy. It doesn't look like a huge multinational candy company sent it. The new box, though, looks basically like any other piece of Japanese media.
The Japanese illustrated box is innocent and kind of cute (certainly not "rapey" as another commenter put it) and in a Western country, stands out from the things around it. Perhaps if you're in Japan, surrounded by Japanese media it might seem generic but I don't think that's a problem elsewhere.
In a past life I founded/operated a conversion rate optimization company. One of our all time most successful tests was related to this story and happened almost by accident. The client had just rolled out new packaging and wanted help validating the change statistically, very similar to this situation. Their metric was measuring upsells to a premium product after a purchase, and like Candy Japan, found statistically…
I much prefer the plain packaging because: - The anime picture is embarrassing to receive in the mail / at work. - The picture itself is kind of creepy, someone walking past my desk once even described it as 'rapey'. - I can reuse the box. - I am not 6.
Someone who admires Japanese culture will likely not have the same reaction as someone with little exposure to Japanese culture.
The picture is not even on the same planet as 'rapey' Whoever that was either said it to get a rise or they have some distinct issues.
One solution, perhaps, is avail both packaging options to buyers.
The typeface and font, I think, could be improved. It kind of looks like an afterthought. I don't see "branding". It's not Lobster or Comic Sans... but...
I much prefer the plain packaging because: - The anime picture is embarrassing to receive in the mail / at work. - The picture itself is kind of creepy, someone walking past my desk once even described it as 'rapey'. - I can reuse the box. - I am not 6.
"Rapey"? Are you serious? I'm just really having trouble wrapping my head around this. How does that picture convey anything close to "rapey"?
I much prefer the plain packaging because: - The anime picture is embarrassing to receive in the mail / at work. - The picture itself is kind of creepy, someone walking past my desk once even described it as 'rapey'. - I can reuse the box. - I am not 6.
Those are great points. I'm actually hoping to be convinced that I should stop using the new box, because it costs more. Maybe I should start calling this the plain vs. rapey test.