The radical alternative now must be to jack out of the matrix, to go off the grid."
This is awfully regressive, but not only that; it's also foolish. If his point is that by going 'Off The Grid' you can escape these people, he's out of luck- these people are AFK as well as online. Try walking through a major city without seeing a single advert.
If you want to get away from all the shit on the internet, the only way is forwards, not backwards.