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Google Trends for Tumblr, Google+, Reddit, Twitter

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Re: Google Trends for Tumblr, Google+, Reddit, Twitter

#11

Post by minimaxir »

newjersey wrote: post #3

As much as we like to say bad things about Marissa Mayer (I don't know her in person so she might be truly awful in person I don't know) but she might have made the right call in buying Tumblr. I think Tumblr still has value. When the teens who use tumblr today become older, there might even be some emotional/sentimental value in Tumblr for them.

Traffic at Tumblr's age means nothing if you can't monetize it.

Yahoo included it in a $4.5B markdown on it a couple months ago. http://qz.com/608497/yahoo-just-admitted-it-badly-overpaid-f...

> The value of Tumblr’s tangible and intangible assets amounted to just $353 million, according to Yahoo’s accounting. Tumblr also had $114 million in liabilities.

Re: Google Trends for Tumblr, Google+, Reddit, Twitter

#12

Post by grandalf »

smallegan wrote: post #4

I was wondering why you didn't include and so I plunked it in there and then realized why you didn't include facebook: https://www.google.com/trends/explore#q=%2Fm%2F05pdgbz%2C%20...

I did the same thing. It sort of takes one's breath away.

Re: Google Trends for Tumblr, Google+, Reddit, Twitter

#13

Post by stepvhen »

timrpeterson wrote: post #5

Interested to know how Twitter let their momentum tail off starting mid-2013. Does anyone know the missteps?

The purpose it was made for has become irrelevant. Everybody got smart phones, so the SMS character limit became moot, as well as the need for a lightweight interface. Everybody got Facebook, which satisfies all the text based posts people make. Everybody also got instagram, which is a much better image platform than twitter could hope to be.

The exception to all this is Twitter bots (but not MS' Tay), which are probably the most entertaining, unique, and valuable accounts that could not be mirrored on another site with the same effectiveness.

Re: Google Trends for Tumblr, Google+, Reddit, Twitter

#15

Post by pserwylo »

I was curious about the downward trend in Twitter and Facebook at about the same time. I nknow it doesn't imply causation, but adding "Snowden" shows the downward trend for Twitter begins about the same time. It is hard to see for Facebook because it trends so highly, but its downward trend is around the same time.

https://www.google.com/trends/explore#q=%2Fm%2F0289n8t%2C%20...

Perhaps there is indeed hope that a generation of people are becoming more aware of their options with regards to privacy and anonymity online.

Or perhaps it can more accurately be attributed to a switch to Snapchat or other social media providers.

Re: Google Trends for Tumblr, Google+, Reddit, Twitter

#16

Post by minimaxir »

A side note on Google Trends: you can't use Google Trends as statistical evidence that a startup is doing better than another because there are hundreds of different reasons why people might Google a startup, and some might be more biased than others. (e.g. Googling "what the heck is Reddit" which might be less likely to happen for Facebook, yet is not fully indicative of business success/failure).

It's still fun for making silly correlations, though.

Re: Google Trends for Tumblr, Google+, Reddit, Twitter

#17

Post by alaskamiller »

newjersey wrote: post #3

As much as we like to say bad things about Marissa Mayer (I don't know her in person so she might be truly awful in person I don't know) but she might have made the right call in buying Tumblr. I think Tumblr still has value. When the teens who use tumblr today become older, there might even be some emotional/sentimental value in Tumblr for them.

Tumblr got to where Twitter wanted to be before Twitter did. By the Twitter figured it out they've been on the decline since. But Tumblr is a really bad buy.

Tumblr has three phases, the gen Y (25-35 yo) has already cycled out and the gen Z (15-25 yo) are on it because it's not Twitter and not Facebook. It will decline just like Myspace boomed then declined.

Drop Instagram and WhatsApp in there and they're the best buys.

What's more interesting is how Reddit came to be the new Craigslist for both gen Y and gen Z.

Oh, try putting in Snapchat. Since Snapchat only has dark content they're not shown to be any bigger than Reddit although I peg them at maybe half the growth rate of Instagram.

Wait it out another two product cycles and they'll sharing clear content, then maybe we can finally see if the Facebook vs Snapchat duel is really real.

Re: Google Trends for Tumblr, Google+, Reddit, Twitter

#18

Post by minimaxir »

pserwylo wrote: post #15

I was curious about the downward trend in Twitter and Facebook at about the same time. I nknow it doesn't imply causation, but adding "Snowden" shows the downward trend for Twitter begins about the same time. It is hard to see for Facebook because it trends so highly, but its downward trend is around the same time. https://www.google.com/trends/explore#q=%2Fm%2F0289n8t%2C%20... Perhaps there is indeed hope that a gen…

The uptake for Twitter searching in 2013 is more likely related to the media speculation around their 2013 IPO: http://www.nasdaq.com/markets/ipos/company/twitter-inc-76392...
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