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Google Announces the Google Analytics 360 Suite

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Re: Google Announces the Google Analytics 360 Suite

#11

Post by [deleted] »

agopaul wrote: post #7
nailer wrote: post #4

If they put 1/10th the effort into Google Webmaster Tools or the AdWords Control Panel I'd be inclined to spend more money with Google. Based on my current experience of their other apps: no dice.

I've come to believe that some Google interfaces (eg. AdWords, Webmaster Tools) suck because then you need one of their certified partners to set things up. By no means they are meant to be used by normal people. Also, data provided by Adwords is a bit limited and you need another tool to better track your hits

[deleted]

Re: Google Announces the Google Analytics 360 Suite

#12

Post by suchitpuri »

For me the full fledged A/B testing as well as personalization engine https://www.google.co.in/analytics/360-suite/optimize/ is the highlight of this launch. Seems like they are now coming with full fledged A/B test UI editor here instead of just distributing traffic to different url's.

Google is stepping on Optimizely's, Test & Target and other's here

Re: Google Announces the Google Analytics 360 Suite

#13

Post by kyrra »

gk1 wrote: post #2

Worth clarifying that this is just a packaging (repackaging?) of their enterprise products, presumably to make it easier for them to sell it to enterprise users. Attempting to log into the Google 360 Suite shows this message: > Gaining Access to the GA 360 Suite Thank you for your interest in the Google Analytics 360 Suite. If you’d like to learn more about the Suite, please contact us. > If you use Google Analytics…

This is not a repackaging as far as I can tell. There are 3 new products here: Audience Center, Data Studio, and Optimize[0].

[0] http://searchengineland.com/google-analytics-360-suite-launc...

[0] http://techcrunch.com/2016/03/15/google-announces-analytics-...

Re: Google Announces the Google Analytics 360 Suite

#15

Post by masonhipp »

Interesting feature release even though it doesn't impact many of us (e.g. 150k/yr buy-in). I'm very curious to see exactly what level of personalization and per-user optimization their Optimize360 suite offers. I think this is the sort of thing that is going to take enterprise testing to the next stage and probably give Optimizely and VWO a very hard time.

Also, side note, did Google borrow the 360 branding from Adobe or the other way around? http://www.adobe.com/marketing-cloud/web-analytics.html (see: Adobe Customer360)

Re: Google Announces the Google Analytics 360 Suite

#16

Post by TheLogothete »

masonhipp wrote: post #15

Interesting feature release even though it doesn't impact many of us (e.g. 150k/yr buy-in). I'm very curious to see exactly what level of personalization and per-user optimization their Optimize360 suite offers. I think this is the sort of thing that is going to take enterprise testing to the next stage and probably give Optimizely and VWO a very hard time. Also, side note, did Google borrow the 360 branding from Ado…

Optimizely and especially VWO are not the same class of products.

Re: Google Announces the Google Analytics 360 Suite

#17

Post by rbinv »

suchitpuri wrote: post #12

For me the full fledged A/B testing as well as personalization engine https://www.google.co.in/analytics/360-suite/optimize/ is the highlight of this launch. Seems like they are now coming with full fledged A/B test UI editor here instead of just distributing traffic to different url's. Google is stepping on Optimizely's, Test & Target and other's here

Google's (discontinued) Website Optimizer was capable of conducting multivariate tests. Required raw code, though. Looks like the new tool indeed has a new visual editor.

Re: Google Announces the Google Analytics 360 Suite

#18

Post by danvoell »

gk1 wrote: post #2

Worth clarifying that this is just a packaging (repackaging?) of their enterprise products, presumably to make it easier for them to sell it to enterprise users. Attempting to log into the Google 360 Suite shows this message: > Gaining Access to the GA 360 Suite Thank you for your interest in the Google Analytics 360 Suite. If you’d like to learn more about the Suite, please contact us. > If you use Google Analytics…

When you say $150K per year is that a fee? Or does that mean if you are spending over $150K in ads?

Re: Google Announces the Google Analytics 360 Suite

#19

Post by michaelbuckbee »

danvoell wrote: post #18
gk1 wrote: post #2

Worth clarifying that this is just a packaging (repackaging?) of their enterprise products, presumably to make it easier for them to sell it to enterprise users. Attempting to log into the Google 360 Suite shows this message: > Gaining Access to the GA 360 Suite Thank you for your interest in the Google Analytics 360 Suite. If you’d like to learn more about the Suite, please contact us. > If you use Google Analytics…

When you say $150K per year is that a fee? Or does that mean if you are spending over $150K in ads?

A fee. It's roughly in line with what you'd pay for something like Adobe's high end analytics suite, etc.

Re: Google Announces the Google Analytics 360 Suite

#20

Post by AJ007 »

agopaul wrote: post #7
nailer wrote: post #4

If they put 1/10th the effort into Google Webmaster Tools or the AdWords Control Panel I'd be inclined to spend more money with Google. Based on my current experience of their other apps: no dice.

I've come to believe that some Google interfaces (eg. AdWords, Webmaster Tools) suck because then you need one of their certified partners to set things up. By no means they are meant to be used by normal people. Also, data provided by Adwords is a bit limited and you need another tool to better track your hits

There are parts of the Adwords interface that "suck" because they intentionally try to hide certain things to maximize revenue. For example, getting advertisers to buy ads globally rather than just the US.

On the other side, the Adwords interface is far better than any other ad platform interface I have seen. They could simply it by removing targeting options, and probably increase overall revenue, but it would not be a good deal for the advertisers.

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