11–20 of 57 posts
Earlier quoted context omitted.
Because brand preferences are locked in by the mid 20s, or at least many major brand managers think that.
I think it's far more likely that Snapchat is a very shallow experience. It's common sense that adults wouldn't be the target market. Adults generally prefer richer interactions.
what is 'olds'? old people? Why would any business grow by confusing them?
what is 'olds'? old people? Why would any business grow by confusing them?
"Olds" is a coy term by "millennials" who wanted the older generations who invented and keep using the term to get a taste of their own medicine. As far as keeping out "olds", look at what Tinder did by demanding a premium from 30+ users: http://abcnews.go.com/Technology/tinder-charging-people-30-t... .
Earlier quoted context omitted.
I think it's far more likely that Snapchat is a very shallow experience. It's common sense that adults wouldn't be the target market. Adults generally prefer richer interactions.
Mighty fine view from that high horse of yours.
I don't mean this as dismissively as it may sound, but it seems possible you'll figure this out in a personal sense over the coming years.
Earlier quoted context omitted.
Because brand preferences are locked in by the mid 20s, or at least many major brand managers think that.
I think it's far more likely that Snapchat is a very shallow experience. It's common sense that adults wouldn't be the target market. Adults generally prefer richer interactions.
It makes texting/email/fb feel so boring and almost formal. I feel comfortable Snapping my friend I haven't talked to in a couple months something random, whereas I would be less likely to hit them up randomly on text.
Stories, the Snapchat broadcast medium, also let you feel more connected with your friends and loose connections. I don't need to talk to some friends every day, but it feels nice that I can share these silly, mundane experiences with them.
This is a much richer experience than browsing my friends' highly curated photos on their Instagram, their boring/activist/humblebrag FB statuses, or their pure text tweets.
what is 'olds'? old people? Why would any business grow by confusing them?
"Olds" is a coy term by "millennials" who wanted the older generations who invented and keep using the term to get a taste of their own medicine. As far as keeping out "olds", look at what Tinder did by demanding a premium from 30+ users: http://abcnews.go.com/Technology/tinder-charging-people-30-t... .
Earlier quoted context omitted.
Because brand preferences are locked in by the mid 20s, or at least many major brand managers think that.
I think it's far more likely that Snapchat is a very shallow experience. It's common sense that adults wouldn't be the target market. Adults generally prefer richer interactions.
There are plenty of examples of how younger people develop their own complex (rich) social norms and behaviors which confuse the fuck out of "olds".
The (now outdated) behavior of "deleting" (ie deactivating) your Facebook account every night and reactivating every morning (so you couldn't get tagged and embarrassed) is a great example that confused most older people.
Earlier quoted context omitted.
Mighty fine view from that high horse of yours.
Are you seriously doubting the premise that people mature as they get older? Biology bestowed the high horse here. I don't mean this as dismissively as it may sound, but it seems possible you'll figure this out in a personal sense over the coming years.
Earlier quoted context omitted.
"Olds" is a coy term by "millennials" who wanted the older generations who invented and keep using the term to get a taste of their own medicine. As far as keeping out "olds", look at what Tinder did by demanding a premium from 30+ users: http://abcnews.go.com/Technology/tinder-charging-people-30-t... .
I don't think Tinder wants to keep out 30-year olds. In fact they want to monetise them as they know they have more available income and are more willing to spend it in a dating service.