IMHO, this is a very important project as it makes up for one of the biggest shortcomings in the Python ecosystem - distribution of software. Distribution is clearly one of the reasons that Go is so popular. It would be great if we could take advantage of Python as a language and Python as an ecosystem while still being able to deploy as if it was a walk in the park.
I find the way software is packaged in Go to be a terrible regression, but I'm more interested in why you think pip and venv's don't solve the problem for Python already? Edit: I see from your reply that we're talking at cross purposes. I thought you meant source distribution, but you mean binary distribution to end users or deployment to production systems, and in that case I agree with you.
I write and ship Go and Python code every day and I found that distribution is a great overall benefit - one, that some developers for some reason seem to ignore.
It's not just convenient for me, but for various other parts of a project as well: less moving parts is welcomed by ops, fast iterations help to meet the requirements. Overall a very positive impact for a reasonable price tag: larger binaries and recompilation overhead, when a critical library that is used needs a fix.