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Google’s AMP Poised to Take the Lead from Facebook’s and Apple’s Walled Gardens

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Re: Google’s AMP Poised to Take the Lead from Facebook’s and Apple’s Walled Gardens

#11
post #9
post #5

(The article said to "try any page from The Guardian with '/amp' to test its performance") Oh my: http://tools.pingdom.com/fpt/#!/bniZiH/https://www.theguardi... "Such mobile performance, wow". 4 megabytes of video(Preloading two different videos. Why?), maybe 10 different domains, downloading JS before downloading images... And this is the showcase for AMP. It's almost as if "there is no silver bullet" for web perfo…

Using the same tool, I can see that my website loads in 440ms in the Netherlands. The homepage is 140kb, makes 6 requests, leverages caching and http/2 thanks to nginx etc. Which is great and everything, but for a reader in Texas, that becomes 1.2s thanks to the fact that my site is hosted in London. As you point out, AMP pages which weigh in at 4MB can be loaded in a seemingly underwhelming time: ~800ms. However, I…

You can always put Cloudflare in front of a site to get the same CDN benefit.

Re: Google’s AMP Poised to Take the Lead from Facebook’s and Apple’s Walled Gardens

#12
post #10

In order to make my completely static non-JS site AMP compliant do I have to include the amp JS library or is Google smart enough to realize my site is plenty fast enough as-is?

It looks like you don't have to use AMP specifically - speeding up your site is valid however you do it.

"Google made clear that AMP wasn’t the only way to speed up mobile pages." http://searchengineland.com/google-amp-coming-rank-fast-2380...

Re: Google’s AMP Poised to Take the Lead from Facebook’s and Apple’s Walled Gardens

#13
post #9
post #5

(The article said to "try any page from The Guardian with '/amp' to test its performance") Oh my: http://tools.pingdom.com/fpt/#!/bniZiH/https://www.theguardi... "Such mobile performance, wow". 4 megabytes of video(Preloading two different videos. Why?), maybe 10 different domains, downloading JS before downloading images... And this is the showcase for AMP. It's almost as if "there is no silver bullet" for web perfo…

Using the same tool, I can see that my website loads in 440ms in the Netherlands. The homepage is 140kb, makes 6 requests, leverages caching and http/2 thanks to nginx etc. Which is great and everything, but for a reader in Texas, that becomes 1.2s thanks to the fact that my site is hosted in London. As you point out, AMP pages which weigh in at 4MB can be loaded in a seemingly underwhelming time: ~800ms. However, I…

Rule number 1: "Free" isn't.

And "Place a CDN in front of it" has been an available solution for... what, more than a decade?

If your site has meaningful traffic from multiple continents, you can spend the $10/mo it takes to add a CDN to it.

Re: Google’s AMP Poised to Take the Lead from Facebook’s and Apple’s Walled Gardens

#14
post #5

(The article said to "try any page from The Guardian with '/amp' to test its performance") Oh my: http://tools.pingdom.com/fpt/#!/bniZiH/https://www.theguardi... "Such mobile performance, wow". 4 megabytes of video(Preloading two different videos. Why?), maybe 10 different domains, downloading JS before downloading images... And this is the showcase for AMP. It's almost as if "there is no silver bullet" for web perfo…

It seems you have chosen a bit of an edge case. Agreed the videos shouldn't pre-load, but to take a more standard example of a simple article:

AMP: http://tools.pingdom.com/fpt/#!/brWXpA/http://www.theguardia... Requests: 67 Load time: 485ms Page size: 627.3kB

Non-AMP: http://tools.pingdom.com/fpt/#!/eNuTPX/http://www.theguardia... Requests: 136 Load time: 2.88s Page size: 1.8MB

And to be fair, note that the non-AMP page has a lot more content, onward links, components, etc.

Re: Google’s AMP Poised to Take the Lead from Facebook’s and Apple’s Walled Gardens

#15
post #14
post #5

(The article said to "try any page from The Guardian with '/amp' to test its performance") Oh my: http://tools.pingdom.com/fpt/#!/bniZiH/https://www.theguardi... "Such mobile performance, wow". 4 megabytes of video(Preloading two different videos. Why?), maybe 10 different domains, downloading JS before downloading images... And this is the showcase for AMP. It's almost as if "there is no silver bullet" for web perfo…

It seems you have chosen a bit of an edge case. Agreed the videos shouldn't pre-load, but to take a more standard example of a simple article: AMP: http://tools.pingdom.com/fpt/#!/brWXpA/http://www.theguardia... Requests: 67 Load time: 485ms Page size: 627.3kB Non-AMP: http://tools.pingdom.com/fpt/#!/eNuTPX/http://www.theguardia... Requests: 136 Load time: 2.88s Page size: 1.8MB And to be fair, note that the non-AMP…

Looking at the source - the videos aren't set to pre-load?

And don't a lot of these sources only start loading once the page has finished rendering? AMP is supposed to be fast-to-render firstmost, right?

Re: Google’s AMP Poised to Take the Lead from Facebook’s and Apple’s Walled Gardens

#16
post #6

ok, just to get this straight if a publisher want to do everything right in todays internet, they need * a responsive website * with views for desktop, mobile and tablet * optimized for search, social and conversion * optional: augmented with schema.org * an iphone app (one or more) * an android app * optional: tablet/ipad app * facebook channel * twitter channel * youtube channel * pinterest presence * whatsapp pres…

I agree with the first half of your comment: publishers (as well as those who might support publishers, like devs, etc.) have so much to do nowadays. And while i care less about AMP being half-baked or not...I do feel it is a step in the right direction. If this works out, I think publishers (and devs) stand to benefit. Just think: if everyone gets on the bandwagon of improving performance for the sake of a better web experience, then the conventional web platform could win supreme again!

Re: Google’s AMP Poised to Take the Lead from Facebook’s and Apple’s Walled Gardens

#17
post #5

(The article said to "try any page from The Guardian with '/amp' to test its performance") Oh my: http://tools.pingdom.com/fpt/#!/bniZiH/https://www.theguardi... "Such mobile performance, wow". 4 megabytes of video(Preloading two different videos. Why?), maybe 10 different domains, downloading JS before downloading images... And this is the showcase for AMP. It's almost as if "there is no silver bullet" for web perfo…

For a 2016 newspaper site, I think the Guardian loads pretty fast as it is. If anyone needs some help it's the NYT.

Re: Google’s AMP Poised to Take the Lead from Facebook’s and Apple’s Walled Gardens

#18
post #5

(The article said to "try any page from The Guardian with '/amp' to test its performance") Oh my: http://tools.pingdom.com/fpt/#!/bniZiH/https://www.theguardi... "Such mobile performance, wow". 4 megabytes of video(Preloading two different videos. Why?), maybe 10 different domains, downloading JS before downloading images... And this is the showcase for AMP. It's almost as if "there is no silver bullet" for web perfo…

They're pre-loading videos for the same reason Facebook does: if you post an article with a video, the video instantly plays, with little to no buffering.

Re: Google’s AMP Poised to Take the Lead from Facebook’s and Apple’s Walled Gardens

#20
post #6

ok, just to get this straight if a publisher want to do everything right in todays internet, they need * a responsive website * with views for desktop, mobile and tablet * optimized for search, social and conversion * optional: augmented with schema.org * an iphone app (one or more) * an android app * optional: tablet/ipad app * facebook channel * twitter channel * youtube channel * pinterest presence * whatsapp pres…

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