Why not use an electronic pipet that does all of that for you? I remember using a digital pipettor years ago that was already programmable for just this type of application (eppendorf maybe?).
That's really the issue that needs to be front and center - how reproducible is this machine. For any lab that could use one of these, that is always the primary concern. What I'd like to see is something like a dye test where you diluted a dye into each well on a 96 well plate and then used a plate reader to determine how precise you are.
The second consideration is speed. How fast can this possibly be? I've used a liquid handling robot before that "only" had a 4-channel head, and it was slow enough that I eventually gave up and set the plates up by hand with an 8-channel pipet. Precision is the main concern, but speed is a close second. If you want to replace manual pipetting, you better be faster than a grad student.
And if a lab is able to use automation, the P1000 in the front page video is not going to be what they need. There are few applications where you'll want to pipet 200-1000ul in an automated manner - there are many more applications for 1-10ul. So I'd like to see more information on what pipettors are supported, and how do you change them?
As someone below mentioned - there is just too much missing information on the page. I had to resize my browser just to see the full video, which answered a couple of questions, but not all.
How many labs are currently using your machine, and for how many are these just toys to play with vs production machines? Meaning - if a lab is setup to properly test the machine, they probably have a few other liquid handlers in place. How many of their protocols can they transfer to the OT-One? And would any of them choose this over a more advanced machine?