Live data from Hacker News

Subscriptions are the New Black

500hats.typepad.com

11–20 of 48 posts

Re: Subscriptions are the New Black

#11

Making your site a frequently used one is not solving the password problem; it's sidestepping it.

I guess he forgot to add this corollary:

If you can't make your product a frequent-use product, use somebody else's sign-on system (Google, Facebook Connect...).

Re: Subscriptions are the New Black

#12
I'm curious if the password problem is really as big as he says or if he's just biased because of his experience at PayPal. I don't always remember my password, but I've never encountered a site that didn't offer one of the following:

  1) Password retrieval/reset by email
  2) Password retrieval/reset by secret questions
Also, don't most browsers these days ask you if you want it to save your password? Then there is password plugins. I thought most people use the same or an easy password anyway.

Re: Subscriptions are the New Black

#13
post #7
post #6

People don't want to subscribe to stuff. They only do it when there is no other choice. If your site only offers subscriptions, I'll make a site with a one-time payment thing, store the users payment information and sell them new 'innovations' and 'features' that will be as easy as clicking a button to get, and that will bring me more money that your subscriptions. If I have someone using my site all the time, it's e…

I agree that people prefer a sense of ownership rather than renting, even if renting is in their best interest. However, the problem with a one-time payment is that the vendor loses incentive to continue supporting the buyer after the transaction. The primary way to generate additional revenues from that customer is, as you say "sell new innovations and features". This adding of new features can increase complexity w…

I honestly prefer fee-per-month software. It is MUCH cheaper than the equivalent valued software would be for the first 4-5 months, and most software is used infrequently, so I usually save money with the starting and stopping of subscriptions.

Re: Subscriptions are the New Black

#14

I'm curious if the password problem is really as big as he says or if he's just biased because of his experience at PayPal. I don't always remember my password, but I've never encountered a site that didn't offer one of the following: 1) Password retrieval/reset by email 2) Password retrieval/reset by secret questions Also, don't most browsers these days ask you if you want it to save your password? Then there is pas…

Yes, I'm with you. "The password problem" is a non-starter for me.

Re: Subscriptions are the New Black

#15
post #14

I'm curious if the password problem is really as big as he says or if he's just biased because of his experience at PayPal. I don't always remember my password, but I've never encountered a site that didn't offer one of the following: 1) Password retrieval/reset by email 2) Password retrieval/reset by secret questions Also, don't most browsers these days ask you if you want it to save your password? Then there is pas…

Yes, I'm with you. "The password problem" is a non-starter for me.

for me, remembering what username or email I used is the problem. It's further compounded by the fact that password retrieval sends it to the email I don't know I used, and that they usually don't have an obvious username retrieval method.

Re: Subscriptions are the New Black

#16
This jumped out at me: "Unless MSFT develops Xbox into a widespread payment system..."

After a couple years of being down on MSFT, I've gotta say that xbox360 is a pretty brilliant product. Xbox live Gold can be purchased as a 5.99/month subscription, or 45/year one time payment. (like itunes cards, you'll find these in places like target and walmart).

Re: Subscriptions are the New Black

#17
post #6

People don't want to subscribe to stuff. They only do it when there is no other choice. If your site only offers subscriptions, I'll make a site with a one-time payment thing, store the users payment information and sell them new 'innovations' and 'features' that will be as easy as clicking a button to get, and that will bring me more money that your subscriptions. If I have someone using my site all the time, it's e…

What about 'pay for what you use' model?

Isn't this somewhere in between of subscription and one-time payment? Users still get the sense of 'ownership' and based on a product, businesses can get payments almost as if it was a subscription service.

Though I absolutely understand that this model can't fit all, but I find it to be a good option to consider.

Re: Subscriptions are the New Black

#18
McClure gets close to a good point but fails to convert.

Here's his solution to password friction: "Make a brain-dead simple, frequent-use product. If users login a lot, then they don't forget their password." He then lists the following examples that solve this better than PayPal: Social Networks, Email, IM, Games, Music, Entertainment.

I can't recall the last time I needed to use my password to login to Facebook, Skype, gmail, etc. The cookies are set to let me in. If I were a low-tech user, the password friction problem still exists as it always has. Amazon has me logged in; I can add books to my wish list without retyping my password. But to make a purchase, I have to type my password. The password friction problem does not go away.

Re: Subscriptions are the New Black

#19
post #6

People don't want to subscribe to stuff. They only do it when there is no other choice. If your site only offers subscriptions, I'll make a site with a one-time payment thing, store the users payment information and sell them new 'innovations' and 'features' that will be as easy as clicking a button to get, and that will bring me more money that your subscriptions. If I have someone using my site all the time, it's e…

People don't want to subscribe to stuff

Should we assume that you talked to 6 billion people, or would you like to qualify your blanket statement?

Re: Subscriptions are the New Black

#20
post #19
post #6

People don't want to subscribe to stuff. They only do it when there is no other choice. If your site only offers subscriptions, I'll make a site with a one-time payment thing, store the users payment information and sell them new 'innovations' and 'features' that will be as easy as clicking a button to get, and that will bring me more money that your subscriptions. If I have someone using my site all the time, it's e…

People don't want to subscribe to stuff Should we assume that you talked to 6 billion people, or would you like to qualify your blanket statement?

Actually - I have some data. I had a product priced at $2 per month subscription vs $50 one-time fee. More people paid the one-time fee than the subscription.

From talks I've had with people, people prefer to pay a one-time fee than a subscription.

Post reply on HN