The biggest issue with fuel-cells is it will prolong the rein of hydrocarbon [natural gas], from which ~95% of hydrogen is extracted. Which everyone now knows is both dangerous and unsustainable. https://en.wikipedia.org/wiki/Hydrogen_production
The key aspect is that electricity decouples production from consumption.
The same can be done for hydrogen, i.e. one group of people can work on optimizing the hydrogen-electricity conversion while another group of people focuses on optimizing the renewable-hydrogen conversion.