But this assessment itself seems to suffer from a bias of another sort--the notion that entrepreneurial risk is uniformly distributed over the population of entrepreneurs. Actually, there will be some startups whose risk will be much lower than that of the "average" emerging company (due to the fact that their venture idea satisfies some market need, discovered either by genuine insight/ingenuity or by luck).
It is the belief--however appropriate--that one's own venture falls within this enlightened category of diminished risk that propels founders to pursue their ventures in the face of such an aggregate track record.