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Doctors want ban on prescription drug, device advertisements

arstechnica.com

11–20 of 329 posts

Re: Doctors want ban on prescription drug, device advertisements

#12
post #5

What rubbish! Let speech be free, and let people make up their own minds about things.

I'm a doctor, and very into free speech, but the problem here is that in healthcare, patients' choices are paid with other people money.

What if they pay with their own money?

Re: Doctors want ban on prescription drug, device advertisements

#14
post #6

I would support such a ban. But mostly so that watching the nightly news without being able to skip commercials would be more palatable.

Get ready for more Draft Kings one day fantasy duel promo code: GambleYourFamilysMoneyAway.

Re: Doctors want ban on prescription drug, device advertisements

#15
post #5

What rubbish! Let speech be free, and let people make up their own minds about things.

I'm a doctor, and very into free speech, but the problem here is that in healthcare, patients' choices are paid with other people money.

So compound one error with another?

Re: Doctors want ban on prescription drug, device advertisements

#16

I've never understood the logic behind prescription drug ads. The first rule of sales is to pitch the decision maker. You can't buy prescription drugs without a doctor's authorization, so basically the ads are asking people to go beg their doctors for medicine they may, or may not, need. The doctor, in turn, may give in to the patient's emotional pleas, since they are, in effect, in a customer service business. This…

Have you ever sought a particular prescription from a doctor? Many general practitioners in the United States are glorified drug dealers. You will probably get whatever you ask for if you can afford the copay.

Re: Doctors want ban on prescription drug, device advertisements

#18
post #9

This is an issue for both doctors and pharmaceutical companies. Doctors hate it because patients may want a drug that's not optimal for them (but I saw if on TV) and it's bad for pharmaceuticals because they've had to become marketing machines, investing massive amounts of money into advertising and sales apps. The biggest issue with an outright ban is consumer education. Someone, something, or some organization need…

> Someone, something, or some organization needs to be responsible for properly communicating and educating consumers on a drug

Why shouldn't this just be their doctor?

Re: Doctors want ban on prescription drug, device advertisements

#19
post #16

I've never understood the logic behind prescription drug ads. The first rule of sales is to pitch the decision maker. You can't buy prescription drugs without a doctor's authorization, so basically the ads are asking people to go beg their doctors for medicine they may, or may not, need. The doctor, in turn, may give in to the patient's emotional pleas, since they are, in effect, in a customer service business. This…

Have you ever sought a particular prescription from a doctor? Many general practitioners in the United States are glorified drug dealers. You will probably get whatever you ask for if you can afford the copay.

Disturbingly easy to get class II drugs without any proof of need.

Re: Doctors want ban on prescription drug, device advertisements

#20
post #9

This is an issue for both doctors and pharmaceutical companies. Doctors hate it because patients may want a drug that's not optimal for them (but I saw if on TV) and it's bad for pharmaceuticals because they've had to become marketing machines, investing massive amounts of money into advertising and sales apps. The biggest issue with an outright ban is consumer education. Someone, something, or some organization need…

> Someone, something, or some organization needs to be responsible for properly communicating and educating consumers on a drug, its benefits, and its negatives.

We call those people doctors.

> patients may want a drug that's not optimal for them (but I saw if on TV)

A doctor that ever caves to such a request is a terrible doctor.

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