It's tied in with McKinsey because they hate programmers. They hate the fact that the firms they're raiding and "advising" are currently having to pay people a living wage to build and fix their systems. They want to flood the market with a bunch of cheap framework cut-and-paste developers and flood the culture with a bunch of inch-deep strivers [1]. Meanwhile, the McKinsey always-be-closing Powerpoint jockeys will bring the "real ideas". Does somebody have to keep bringing this up every time one of these "get people who never bothered to understand programming on their own to understand programming" articles gets posted?
[1] Disclaimer: I am merely foot-deep.