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Other startup got there before me. Stop or continue?

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Re: Other startup got there before me. Stop or continue?

#11
I wrote a blog post about this a few weeks ago: http://blog.opportunitycloud.com/2009/12/21/stealth-disease-...

Summary: "The cure for the First Mover Paranoia is to not view competitors as impassable roadblocks but as a verification that the idea actually works and has a market. That is in fact great news! Now the challenge becomes to find holes in the existing market (geographic, pricing, quality etc.) or to improve on what the competitor is doing."

Re: Other startup got there before me. Stop or continue?

#16
post #14

Keep pushing on. You should be encouraged that the idea has competition, I think that gives it merit. Also - their large team and funding could actually limit them. You will have a lot more freedom to build what you want.

They are also now beholden to their fund sources... that kind of money does not come without strings.

Re: Other startup got there before me. Stop or continue?

#18
It is easy to say "just go for it". In reality, it is quite risky.

Theoretically, it is possible to unseat a competitor like Google in search, or Facebook in social networking, but you really have to know what you are doing.

In your case, a better approach is to do some customer development first. Speak to potential users of your product. Find out if they are dissatisfied with your competitor's offering. What will it take to switch.

After that exercise, you should be in a better position to make an informed decision.

Re: Other startup got there before me. Stop or continue?

#19
I would say keep going. But take a close look at their app. Surely there are differences between yours and theirs, or at least in the ideas you have for yours. Competition can be good and this should not be viewed as a roadblock to developing your app. As Erik points out in his comment, you should look for the differences and how you can fill voids in the market for this app. Does your app appeal to a different demographic, market, is the pricing better, is the overall quality better, etc...? Capitalize on your competition's weaknesses. You obviously have long term plans for your app, whereas your competition may have just thrown it together and have no plans to upgrade or just minimal plans to upgrade. They may be just testing the market with this particular app. Capitalize on their market research and build a better product. Set up Google Alerts for the app name to keep track of what is going on with their product, but DO NOT let yourself get distracted by any chatter at the same time. Use that chatter though to build the better app.
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