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Chrome and Safari extensions to view AMP versions on the desktop

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Re: Chrome and Safari extensions to view AMP versions on the desktop

#11
post #5

So the AMP project just launched (with apparently unclear benefits and future outlook) and already BBC and BuzzFeed are publishing content using it. Did Google specifically work with them on it? What are they getting from supporting it now? Are they just being paid?

Pretty much everyone will want to be in the set of results that come up first when you search for something, and the cost of making something with AMP is really, really low. People could knock up a quick prototype very early on.

I expect that they've worked with people to figure out what makes the most sense to actually build and so the BBC and Buzzfeed would have had a bit of time before the announcement to start making the pages.

Re: Chrome and Safari extensions to view AMP versions on the desktop

#12
post #2

The timing of Google's AMP project is especially interesting considering the recent attention ad blockers have received. By limiting the functionality of pages, AMP makes them load faster, but also allows publishers to include ads. The ads however, can't run JavaScript (or Flash) and so should be a lot less obnoxious. There's no reason to only use AMP on mobile though - AMP content renders equally well, and fast, on…

In practice it's after the content has loaded.. so you get the lack of advertising and junk but.. a decent increase in load speed.

Re: Chrome and Safari extensions to view AMP versions on the desktop

#14
AMP idea sounds good but it does not convince me that it is mandatory to include amp.js via CDN. Why not via bower or other package manager? It it also clear that Google Will push it by giving higher search ranking to sites that implement AMP, and also has a partnership with Google. In fact I am working as a consultant for an italian newspaper and their competitor was contacted by Google to be an early adopter and partner.

Aside that it looks ok, and probably I will make my blog AMP compliant.

Re: Chrome and Safari extensions to view AMP versions on the desktop

#15
post #13
post #6

Chrome Web Store reports 0 users have donwloaded the app so far... what a hype.

Not too surprising given the permissions require complete access to everything. Not gonna trust a random extension not to steal all my logins.

While I totally understand your concern, it's not too hard to view the contents of a Chrome extension before installing: https://gist.github.com/paulirish/78d6c1406c901be02c2d

Re: Chrome and Safari extensions to view AMP versions on the desktop

#16
post #14

AMP idea sounds good but it does not convince me that it is mandatory to include amp.js via CDN. Why not via bower or other package manager? It it also clear that Google Will push it by giving higher search ranking to sites that implement AMP, and also has a partnership with Google. In fact I am working as a consultant for an italian newspaper and their competitor was contacted by Google to be an early adopter and pa…

AMP idea sounds good but it does not convince me that it is mandatory to include amp.js via CDN. Why not via bower or other package manager?

I think the point is that amp.js will be preloaded anyway, so including it in your package manager means it is downloading content it already has.

Re: Chrome and Safari extensions to view AMP versions on the desktop

#17
I don't really get AMP. It proposes increasing page load speeds by limiting what content you can add - no JS, custom fonts, etc... is it really that surprising that a page with no JS will load quicker than one with? If I just strip out the JS from my page, why do I need AMP?

Re: Chrome and Safari extensions to view AMP versions on the desktop

#18
Using this means `ampproject.org` will be able to build a profile of your browsing history to any of the AMP partners' web sites.

I suppose referrer spoofing could help mitigate this, but then I suppose other browser fingerprinting techniques, if any, could counter this. Bottomline, having one server contribute resources to all the pages you visit is a significant threat to privacy.

Just using a competent blocker nowadays easily takes care of the page load speed issues -- which is the advertised benefit of AMP.

Addendum: basically, if you are already using an extension which purpose is to reduce privacy exposure, installing this extension (DesktopAMP) is self-defeating.

Re: Chrome and Safari extensions to view AMP versions on the desktop

#19
post #16
post #14

AMP idea sounds good but it does not convince me that it is mandatory to include amp.js via CDN. Why not via bower or other package manager? It it also clear that Google Will push it by giving higher search ranking to sites that implement AMP, and also has a partnership with Google. In fact I am working as a consultant for an italian newspaper and their competitor was contacted by Google to be an early adopter and pa…

AMP idea sounds good but it does not convince me that it is mandatory to include amp.js via CDN. Why not via bower or other package manager? I think the point is that amp.js will be preloaded anyway, so including it in your package manager means it is downloading content it already has.

I don't get your point, I'll try to explain better. I mean, instead of an amp.js link to a CDN, doing in my project

. bower install amp

and serving it statically from my server. Why not? Maybe cause Google want to create an audience of people using AMP on their devices.

Re: Chrome and Safari extensions to view AMP versions on the desktop

#20
post #17

I don't really get AMP. It proposes increasing page load speeds by limiting what content you can add - no JS, custom fonts, etc... is it really that surprising that a page with no JS will load quicker than one with? If I just strip out the JS from my page, why do I need AMP?

From my quick reading,. So that Google still gets paid in an Apple adblocked world.
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