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Block and Unsubscribe

gmailblog.blogspot.com

11–20 of 131 posts

Re: Block and Unsubscribe

#12
This will probably help Google to decide whether some email someone marked as spam is actual spam or just something the user didn't like to receive.

Re: Block and Unsubscribe

#13
post #10
post #3

Does anyone know how the unsubscribe feature works? Does it follow the unsubscribe link in the email, or does it use some other mechanism?

I'd assume so. The CAN-SPAM[0] act mandates that the unsubscribe link must not contain any authorization, e.g., you click the link and you're immediately unsubscribed. This is just trading a click in one location for a click in another, but it's a neat feature to not search through the entire email to try to find the unsubscribe link. [0] - https://en.wikipedia.org/wiki/CAN-SPAM_Act_of_2003#Unsubscri...

CAN-SPAM does not actually require one-click unsubscribe, but many senders include it anyway.

From the primary source: "Give a return email address or another easy Internet-based way to allow people to communicate their choice [to opt-out] to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. "

https://www.ftc.gov/tips-advice/business-center/guidance/can...

Re: Block and Unsubscribe

#14
post #7

This will actually be a useful feature for me. I consistently get e-mails from a procurement business somewhere half-way across the world that somehow thinks that my gmail address is that of one of their employees. I routinely get CC'd on e-mails containing invoices, BOMs, customer inquiries etc. I've tried reporting as spam, phishing, and even replying to all on message that includes customers of the business to say…

It's definitely more convenient. That's the whole point of the feature. If anyone says this feature isn't a big deal because you can just make a filter, you're wrong. This isn't a technical feature, it's a UX feature. And having good UX makes a technical feature worth usable.

Re: Block and Unsubscribe

#15
post #3

Does anyone know how the unsubscribe feature works? Does it follow the unsubscribe link in the email, or does it use some other mechanism?

It's worth noting on top of what others have said, Gmail (and assume most others too) will only display the unsubscribe button from whitelisted mail servers, as far as I'm aware.

The reasoning being that it could be used by spammers to confirm an email address is real/valid after a user attempts to unsubscribe at which point they could sign them up to more spam. So don't expect your own emails to show the button by just adding the List-Unsubscribe header, unless you're using something like Amazon SES.

Re: Block and Unsubscribe

#17
> That’s why you can now block specific email addresses in Gmail [...] Future mail will go to the spam folder (and you can always unblock in Settings).

It's nice to have a one-click button for it, but this was already available by configuring a filter. You just need to select all emails from a particular address and then choose to always mark them as spam or send them directly into the trash. From the headline I was thinking that they changed it so that you could keep email from an address from ever being delivered to your account in any form.

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