Apple and Samsung caused this $104B company to cut 15% of its workforce

This title is misleading and clickbaity. Takeaway: Both Samsung are choosing to bring chip design in house as a differentiator, Qualcomm is getting its margins crunched because both Apple and Samsung are only buying low cost modems from them.

It is not Apple and Samsung that caused this, it was Qualcomm's inability to stay ahead of their own customers in chip development. If Qualcomm had the best chips, Apple and Samsung would not bring chip design in house.