BIER – Berlin’s no-brand beer
bierbier.org
BIER – Berlin’s no-brand beer
1–10 of 49 posts
Re: BIER – Berlin’s no-brand beer
#2This would only be truely anti-establishment, if multiple companies were doing it using the same brand without any brand protection.
Lack of branding is still a brand...
Re: BIER – Berlin’s no-brand beer
#3What if other people come up with their own bier and they use the same no-brand branding?
Re: BIER – Berlin’s no-brand beer
#4It's a concept that's been done before: http://i.imgur.com/wteBl.jpg
Re: BIER – Berlin’s no-brand beer
#5The first time I see a website translated so well to Italian.
Re: BIER – Berlin’s no-brand beer
#6"Oh, you know what Bill's doing, he's going for that anti-marketing dollar. That's a good market, he's very smart."
Re: BIER – Berlin’s no-brand beer
#7This would only be truely anti-establishment, if multiple companies were doing it using the same brand without any brand protection. Lack of branding is still a brand...
Yeah, I was hoping for something like that.
Re: BIER – Berlin’s no-brand beer
#8"Oh, you know what Bill's doing, he's going for that anti-marketing dollar. That's a good market, he's very smart."
"Quit putting a goddamn dollar sign on every fking thing on this planet!"
Re: BIER – Berlin’s no-brand beer
#9Of course, that becomes just another brand gimmick, right?
It would be interesting to see what would happen if another company started using the same packaging to make a clearly inferior (or even just different) beer.
Last thought: reminds me of repo man (the one from the 80s), a great movie you should probably go watch right now, I mean come on, it's Sunday, relax.
Re: BIER – Berlin’s no-brand beer
#10I'm surprised nobody posted this already: