Google to Acquire AdMob for $750 Million
finance.yahoo.com
Google to Acquire AdMob for $750 Million
1–10 of 31 posts
Re: Google to Acquire AdMob for $750 Million
#2Re: Google to Acquire AdMob for $750 Million
#3Makes perfect sense. A year and a half ago Eric Schmidt said this: Schmidt cited the iPhone as the first mobile device with a good web browser and that more devices will come to market, enabling advertising to become personal, during an interview with the Frankfurter Allgemeine Zeitung.
The CEO predicted that within a few years, mobile advertising would generate more revenue than advertising on today’s web.
P.S. I wrote about this last week, speculating that the Android platform is really about expanding the mobile search ad inventory. http://news.ycombinator.com/item?id=922429
Re: Google to Acquire AdMob for $750 Million
#4I wonder what this means for us Adwhirl users.
Re: Google to Acquire AdMob for $750 Million
#5So obviously I don't understand this market at all, can someone explain to me why google couldn't just copy ad-mob's business practices and features?
Re: Google to Acquire AdMob for $750 Million
#6So obviously I don't understand this market at all, can someone explain to me why google couldn't just copy ad-mob's business practices and features?
Admob has a lock-in on the iPhone ecosystem that's hard to break.
Re: Google to Acquire AdMob for $750 Million
#7So obviously I don't understand this market at all, can someone explain to me why google couldn't just copy ad-mob's business practices and features?
They did. Google's been running mobile ads (first in Japan, then worldwide) since 2006. But AdMob just plain does it better -- nicer interface and significantly higher CPMs for publishers.
I'm sure they also wanted the talent. I've met one or two of the AdMob guys and they seem pretty sharp.
Re: Google to Acquire AdMob for $750 Million
#8The price seems kind of steep for something that puts ads in iPhone apps. Isn't the whole iPhone app marketplace worth a lot less than 750 million?
Re: Google to Acquire AdMob for $750 Million
#9Nice exit. They had raised $47.2 million in prior rounds, so the multiples were still very healthy even on the last money in from DFJ.
Re: Google to Acquire AdMob for $750 Million
#10The price seems kind of steep for something that puts ads in iPhone apps. Isn't the whole iPhone app marketplace worth a lot less than 750 million?
The whole mobile advertising market is probably not much bigger than this, but it's growing, and AdMob is the clear leader. I suspect AdMob would be worth a lot more than this in a couple of years if left to its own devices, which is the bet Google is making.