Web 2.0 Can Be Dangerous...
useit.com
Web 2.0 Can Be Dangerous...
1–10 of 15 posts
Re: Web 2.0 Can Be Dangerous...
#2This is a great point... If your audience is mainstream, you need to keep it simple. I worked at a job/employment site recently which was doing some cool-ass AJAX UI for the consumer part of the site. The entire product team LOVED it. Usability tests were a disaster. Users were confused and frustrated. The time saved with AJAX was lost when the user had to actually THINK about what to do on the page.
"For website usability, the problem is not whether a specific operation takes 1 second or 10 seconds; people typically perform each operation only once or twice. The problem for websites is the 5-10 minutes users lose when they do something wrong because the site is too complicated. (After such an experience, they usually leave -- and you lose the business.) Simplicity is more important than efficiency for done-once actions."
Of course, if your audience is geeky, go nuts! :-)
Re: Web 2.0 Can Be Dangerous...
#3Re: Web 2.0 Can Be Dangerous...
#4Re: Web 2.0 Can Be Dangerous...
#5I hate his excessive use of bold. It's like he's encouraging skimming and he doesn't even want people to read carefully. I always feel like a chump when my eyes wander.
Re: Web 2.0 Can Be Dangerous...
#6I hate his excessive use of bold. It's like he's encouraging skimming and he doesn't even want people to read carefully. I always feel like a chump when my eyes wander.
No, he KNOWS people skim and he puts the bold in to acknowledge it. All of Jakob Nielsen's recommendations are based on testing and measuring those changes that increase client ROI. That's how he defines "useable". He'd rather you skim the bolded parts of the article than just hit the back button because it looked like too much reading.
Re: Web 2.0 Can Be Dangerous...
#7I hate his excessive use of bold. It's like he's encouraging skimming and he doesn't even want people to read carefully. I always feel like a chump when my eyes wander.
Re: Web 2.0 Can Be Dangerous...
#8I hate his excessive use of bold. It's like he's encouraging skimming and he doesn't even want people to read carefully. I always feel like a chump when my eyes wander.
I was going to say that his site seems surprisingly badly designed for a usability expert. The jittery typography makes it exhausting to read. And yet maybe it does appeal to some people. Or rather, work on them. There may be a reason all those sites with PROVEN techniques for generating a six figure income all look so similar. http://www.leemarketinggroup.com/page/page/5189275.htm
Re: Web 2.0 Can Be Dangerous...
#9I hate his excessive use of bold. It's like he's encouraging skimming and he doesn't even want people to read carefully. I always feel like a chump when my eyes wander.
I was going to say that his site seems surprisingly badly designed for a usability expert. The jittery typography makes it exhausting to read. And yet maybe it does appeal to some people. Or rather, work on them. There may be a reason all those sites with PROVEN techniques for generating a six figure income all look so similar. http://www.leemarketinggroup.com/page/page/5189275.htm
Re: Web 2.0 Can Be Dangerous...
#10I hate his excessive use of bold. It's like he's encouraging skimming and he doesn't even want people to read carefully. I always feel like a chump when my eyes wander.
I was going to say that his site seems surprisingly badly designed for a usability expert. The jittery typography makes it exhausting to read. And yet maybe it does appeal to some people. Or rather, work on them. There may be a reason all those sites with PROVEN techniques for generating a six figure income all look so similar. http://www.leemarketinggroup.com/page/page/5189275.htm
How would you design useit?