Yelp Buys Eat24 for $134M

hbhakhra wrote: post #3

According to crunchbase[1], Eat24 was bootstrapped. That is going to be a nice payout for the two founders. [1] https://www.crunchbase.com/organization/eat24hours

whats bootstrapped mean?

Re: Yelp Buys Eat24 for $134M

#5

Post by dclusin » Tue, Feb 10, 2015, 8:03 PM UTC

rubicon33 wrote: post #4

hbhakhra wrote: post #3

According to crunchbase[1], Eat24 was bootstrapped. That is going to be a nice payout for the two founders. [1] https://www.crunchbase.com/organization/eat24hours

whats bootstrapped mean?

They didn't take money from professional investors. They funded the companies growth with their own money.

Re: Yelp Buys Eat24 for $134M

#6

Post by basseq » Tue, Feb 10, 2015, 8:12 PM UTC

I hadn't heard of Eat24 before the Super Bowl. (Where their 30-second commercial with Snoop Dogg cost at least $4M.[1][2])

[1] http://www.superbowl-commercials.org/35255.html [2] http://www.forbes.com/sites/onmarketing/2014/01/29/yes-a-sup...

Re: Yelp Buys Eat24 for $134M

#7

Post by jdcryans » Tue, Feb 10, 2015, 8:16 PM UTC

Will it be the end of eat24's weekend coupons? When they started they were regularly giving 3-4 bucks per coupon. Now, I can't remember the last time it wasn't $2, apart from those times when they teamed up with other companies like Paypal and gave away $10. I'm actually surprised it went on for so long, seems like an expensive way to help retention.

Re: Yelp Buys Eat24 for $134M

#8

Post by omgitstom » Tue, Feb 10, 2015, 8:58 PM UTC

Yelp has had the online eat24 integration for a bit now. I guess they bought it to be able to control the integration further?

Re: Yelp Buys Eat24 for $134M

#9

Post by vassvdm » Tue, Feb 10, 2015, 9:26 PM UTC

hbhakhra wrote: post #3

According to crunchbase[1], Eat24 was bootstrapped. That is going to be a nice payout for the two founders. [1] https://www.crunchbase.com/organization/eat24hours

They even seemed to be quite vocal about it: http://blogs.wsj.com/venturecapital/2012/10/04/food-delivery...

Re: Yelp Buys Eat24 for $134M

#10

Post by immy » Tue, Feb 10, 2015, 9:32 PM UTC

I was only last week discussing how I felt Eat24's brand has been breaking away from the staid competition over the past year. This move puts Yelp ($YELP) on my investing radar; their business is clearly more than milking businesses on the reviews side.