Which Companies Wasted the Most Money on Super Bowl Commercials?
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Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#2Seems odd to use Youtube views to determine whether the Super Bowl spending was worthwhile. You have to choose to watch a YouTube video, while the Super Bowl ads are pushed to everyone.
Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#3Seems odd to use Youtube views to determine whether the Super Bowl spending was worthwhile. You have to choose to watch a YouTube video, while the Super Bowl ads are pushed to everyone.
The idea here is that if people connected with the video while watching the superbowl, they shared it online. Commercials were uploaded to YouTube by their respective company, and included a hashtag- deliberate pushes to form a conversation online. There are a lot of ways to measure engagement/impact of a commercial, this is one of them.
Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#4Neat breakdown
Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#5Seems odd to use Youtube views to determine whether the Super Bowl spending was worthwhile. You have to choose to watch a YouTube video, while the Super Bowl ads are pushed to everyone.
The idea here is that if people connected with the video while watching the superbowl, they shared it online. Commercials were uploaded to YouTube by their respective company, and included a hashtag- deliberate pushes to form a conversation online. There are a lot of ways to measure engagement/impact of a commercial, this is one of them.
We thought that Youtube was a good gauge of general internet interest in the ad. If you liked the ad or ended up talking about it after, you probably pulled it up on Youtube to see it again.
Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#6Earlier quoted context omitted.
The idea here is that if people connected with the video while watching the superbowl, they shared it online. Commercials were uploaded to YouTube by their respective company, and included a hashtag- deliberate pushes to form a conversation online. There are a lot of ways to measure engagement/impact of a commercial, this is one of them.
We thought that Youtube was a good gauge of general internet interest in the ad. If you liked the ad or ended up talking about it after, you probably pulled it up on Youtube to see it again.
Though, the only real data point that probably matters is what sales were like for the companies. I'd imagine they are at least a little correlated, would be neat to see some actual numbers.
Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#7Neat breakdown
You can go through the data on each ad here: https://superbowl.firebaseapp.com/s/view-/cost
The Budweiser and Clash of clans would have had roughly $3-$4 cost per minute on Youtube views. Where as Weight Watchers was at $1233 per minute for Youtube viewers.
Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#8Earlier quoted context omitted.
We thought that Youtube was a good gauge of general internet interest in the ad. If you liked the ad or ended up talking about it after, you probably pulled it up on Youtube to see it again.
Though, the only real data point that probably matters is what sales were like for the companies. I'd imagine they are at least a little correlated, would be neat to see some actual numbers.
We probably could get Clash of Clans downloads, interesting they're not necessarily selling anything.
Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#9Earlier quoted context omitted.
We thought that Youtube was a good gauge of general internet interest in the ad. If you liked the ad or ended up talking about it after, you probably pulled it up on Youtube to see it again.
Though, the only real data point that probably matters is what sales were like for the companies. I'd imagine they are at least a little correlated, would be neat to see some actual numbers.
Sales have a longer cycle than these numbers, and while the Superbowl is probably a big enough spend that it's noticeable for some companies, I doubt Budweiser or Nissan saw big bumps in sales from these spots.
Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#10Earlier quoted context omitted.
Though, the only real data point that probably matters is what sales were like for the companies. I'd imagine they are at least a little correlated, would be neat to see some actual numbers.
We probably could get Clash of Clans downloads, interesting they're not necessarily selling anything.
Really? Have you played Clash of Clans? They sell gems!