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Microsoft Makes Clever Moves

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Re: Microsoft Makes Clever Moves

#2
I wasn't sure what to expect after seeing the title. But I will admit, the author makes an interesting point about how Microsoft could "embrace and extend" Android .

But: I personally don't see that happening. Even if Microsoft was able to influence the forked versions of Android, how would that help Microsoft's bottom line?

And at this stage, how much damage could they inflict to the real Android, which is now running on almost all smartphones except those from Microsoft or Apple?

The PC industry in the late 80s was a competitive marketplace, and there were real competitors to Microsoft's business till it basically took over the PC market. I think the mobile industry has pretty much entered that phase now.

Re: Microsoft Makes Clever Moves

#5
post #2

I wasn't sure what to expect after seeing the title. But I will admit, the author makes an interesting point about how Microsoft could "embrace and extend" Android . But: I personally don't see that happening. Even if Microsoft was able to influence the forked versions of Android, how would that help Microsoft's bottom line? And at this stage, how much damage could they inflict to the real Android, which is now runni…

The big problem with Android is the lack of updates for popular phones. Love it, or hate it, cyanogen does address that.

More significantly, manufacturers have tested the waters with cyanogenmod devices -- oneplus one, Oppo n1, Micromax's Yu Yureka. I for one would be more likely to buy a cyanogenmod supported phone than a 'touchwiz', 'optimus' or "Windows 8" phone if I was assured of two year updatability.

And how would this help Microsoft's bottom line? Android... with Bing.

Re: Microsoft Makes Clever Moves

#7
> Perhaps they’ve been looking in the wrong direction and can return to their “trusted” Embrace and Extend tactics.

Does he refer to the despicable practice of "embrace, extend and extinguish"[1]? It's one of the most disgusting stains on Microsoft's reputation (along with their lock-in and standards hijacking practices). I'm surprised author even suggests to do that as something acceptable.

[1] https://en.wikipedia.org/wiki/Embrace,_extend_and_extinguish

Re: Microsoft Makes Clever Moves

#8
post #4

> While Microsoft Office for mobile is a satisfying success ... Are there numbers supporting this claim? A cursory search revealed no publicly released usage statistics

Google Play says 10,000,000-50,000,000 installs: https://play.google.com/store/apps/details?id=com.microsoft....

Re: Microsoft Makes Clever Moves

#9
post #7

> Perhaps they’ve been looking in the wrong direction and can return to their “trusted” Embrace and Extend tactics. Does he refer to the despicable practice of "embrace, extend and extinguish"[1]? It's one of the most disgusting stains on Microsoft's reputation (along with their lock-in and standards hijacking practices). I'm surprised author even suggests to do that as something acceptable. [1] https://en.wikipedia.…

Pretty sure he means just the embrace and extend bits.

Re: Microsoft Makes Clever Moves

#10
post #2

I wasn't sure what to expect after seeing the title. But I will admit, the author makes an interesting point about how Microsoft could "embrace and extend" Android . But: I personally don't see that happening. Even if Microsoft was able to influence the forked versions of Android, how would that help Microsoft's bottom line? And at this stage, how much damage could they inflict to the real Android, which is now runni…

The big problem with Android is the lack of updates for popular phones. Love it, or hate it, cyanogen does address that. More significantly, manufacturers have tested the waters with cyanogenmod devices -- oneplus one, Oppo n1, Micromax's Yu Yureka. I for one would be more likely to buy a cyanogenmod supported phone than a 'touchwiz', 'optimus' or "Windows 8" phone if I was assured of two year updatability. And how w…

Not only Bing but Microsoft could roll out their own api-equivalent to Google Play Services in order to support third-party apps developed with a dependence on the Google ecosystem.
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