Does Sponsoring Daring Fireball Work?
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Does Sponsoring Daring Fireball Work?
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Re: Does Sponsoring Daring Fireball Work?
#2TLDR: "Yes, DaringFireball worked for me."
Re: Does Sponsoring Daring Fireball Work?
#3> I went on to grab a net-revenue (profit) of just north of $32,000 for the month of December, 2014
That's pretty darn impressive. Congratulations! Excellent copy writing on your desk.pm landing page as well.
Re: Does Sponsoring Daring Fireball Work?
#4Congratulations to the author and a succesful campaign.
My favourite part of his post reminded me of a quote my marketing professor once told me "The most important thing in a marketing campaign is a great product"
Had desk been a poor product, I doubt the Halo-effect would have happened.
Re: Does Sponsoring Daring Fireball Work?
#5Really interesting to see these numbers. I've been reading DF for years and years, and its is the only advertising model I've encountered that doesn't grate. His advertising is considerate, audience appropriate, and vetted. I feel good supporting his advertisers, because I feel good supporting him, and because they're just consistently things I'm happy to hear about.
I would really love to see more independent journalists follow his model, although obviously his market is more suited to this model than some others are. Still, I think there's a lot to learn, here.
Re: Does Sponsoring Daring Fireball Work?
#6If you have a Mac App or iOS app, Daring Fireball would be a great place to advertise. I'd like to here from some of the web apps that are promoted, do they have a same uptick in subscribers?
Re: Does Sponsoring Daring Fireball Work?
#7A previous amusing note from Gruber[1] on his sponsorship system and a sales email from Taboola, purveyor of the obnoxious click-bait grids that you're starting to see all over:
> Speaking of revenue and pageviews, true story: I got an email yesterday from a sales rep at Taboola, pitching me on running their ads on DF. It included this line: “I see your site is not monetized at present, and I think there is room to do so in a non-intrusive manner that can still make you money.”
> I don’t know what I love most about that. I think it’s that from the eyes of someone who sees Taboola ads as “non-intrusive”, what I’m doing at Daring Fireball doesn’t look like “monetization” at all. Needless to say, I find Taboola ads to be highly intrusive. (You may not be familiar with the “Taboola” name, but you’ve seen their ads. They look like this[2].)
I really like what he does, and it makes the rest of the web remind me of the bloatware loaded Windows installs on every PC that isn't sold directly by MS. Short term money at the cost of a slower and more annoying experience that users hate in the long term.
[1] http://daringfireball.net/linked/2014/10/09/more-df-rss-feed...
[2] http://daringfireball.net/misc/2014/10/not-intrusive-at-all....
Re: Does Sponsoring Daring Fireball Work?
#8Really interesting to see these numbers. I've been reading DF for years and years, and its is the only advertising model I've encountered that doesn't grate. His advertising is considerate, audience appropriate, and vetted. I feel good supporting his advertisers, because I feel good supporting him, and because they're just consistently things I'm happy to hear about. I would really love to see more independent journa…
I think another reason the DF advertising model is so successful, for both the publisher and the advertiser, is that the advertisements don't distract from the publisher's content. And in this case it plays really well with the primary means of publication for DF, RSS.
Consider "traditional media": radio, television, and print. Yeah, we all love to hate commercials, etc.
But compare it to the Internet, which is a complete cesspool. I use my hometown newspaper as a example (http://www.ajc.com/). Many websites are completely unreadable, and/or require a supercomputer to fully render and execute the CSS/JS. And I believe it's fairly common knowledge now that these types of advertisements are hugely ineffective for the advertiser.
Re: Does Sponsoring Daring Fireball Work?
#9> I went on to grab a net-revenue (profit) of just north of $32,000 for the month of December, 2014 That's pretty darn impressive. Congratulations! Excellent copy writing on your desk.pm landing page as well.
I like the feel of the landing page, but I have a hard time figuring out what desk is.
I don't know how it compares to other markup editors or distraction-free writing environments (I currently use and love Ulysses, and have tried several other similar apps), I don't know the details of its blogging platform integrations, or how it manages media.
Without that info, I'd be happy to try a demo, but not risk $30 to figure out if it's an app I can use.
It's obviously working well for conversions, and other people feel like they're getting enough info to risk $30, but I'd need quite a bit more information than the app's website currently gives to know if it's a purchase worth making.
Re: Does Sponsoring Daring Fireball Work?
#10Really interesting to see these numbers. I've been reading DF for years and years, and its is the only advertising model I've encountered that doesn't grate. His advertising is considerate, audience appropriate, and vetted. I feel good supporting his advertisers, because I feel good supporting him, and because they're just consistently things I'm happy to hear about. I would really love to see more independent journa…
I'd rather not. It introduces a pretty big conflict of interest (for example, Gruber would probably think twice before writing something negative about a former sponsor when he's on the record endorsing them) and blurs the line between advertising and editorial content. As mentioned in the article:
> the cost today ranges between $8,000 – $10,000 dollars per placement and you get to write your own post, essentially
Maybe this isn't a big deal for DF, but I can imagine this would lead to a total lack of trust for other independent journalists.