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The real Ajay Bhatt, co-inventor of the USB port

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Re: The real Ajay Bhatt, co-inventor of the USB port

#3
That Conan (a) felt like Ajay would be relevant for a general audience, and (b) didn't bring him on for the sole purpose of humiliating him speaks well for the acceptance of engineering in US society. A decade ago, he would have been reduced to caricature -- "nerd" glasses and the like.

Re: The real Ajay Bhatt, co-inventor of the USB port

#4

That Conan (a) felt like Ajay would be relevant for a general audience, and (b) didn't bring him on for the sole purpose of humiliating him speaks well for the acceptance of engineering in US society. A decade ago, he would have been reduced to caricature -- "nerd" glasses and the like.

What I don't understand is why Intel didn't use the real Ajay in their ads. Here's someone who they are supposedly honoring as a rock star, and yet when it comes to the ads, instead of using him, they hire an actor. How big of an Intel star can you be, if you aren't good enough to appear on TV?

Re: The real Ajay Bhatt, co-inventor of the USB port

#5
post #4

That Conan (a) felt like Ajay would be relevant for a general audience, and (b) didn't bring him on for the sole purpose of humiliating him speaks well for the acceptance of engineering in US society. A decade ago, he would have been reduced to caricature -- "nerd" glasses and the like.

What I don't understand is why Intel didn't use the real Ajay in their ads. Here's someone who they are supposedly honoring as a rock star, and yet when it comes to the ads, instead of using him, they hire an actor. How big of an Intel star can you be, if you aren't good enough to appear on TV?

How much money do you think an Intel Fellow makes over the course of their career? There are 46 of them. I'm guessing Ajay's just fine with how this played out.

Re: The real Ajay Bhatt, co-inventor of the USB port

#6
I found it odd that he didn't share the credit with more people at Intel and its partners, and spoke negatively about Firewire[1].

[1]- Firewire lost mainly because the cheaper+slower USB1.1 became ubiquitous first, and then came the backward-compatible (in connectors/cables) and comparably-fast USB2.0.

Re: The real Ajay Bhatt, co-inventor of the USB port

#7
post #2

I have not idea why they embedded the commercial, but did not even link to hulu: http://www.hulu.com/watch/101471/the-tonight-show-with-conan...

Thanks for the hulu link. The embedded control did not work for me despite repeated refreshes. The hulu link did.

Re: The real Ajay Bhatt, co-inventor of the USB port

#8
post #5
post #4

Earlier quoted context omitted.

What I don't understand is why Intel didn't use the real Ajay in their ads. Here's someone who they are supposedly honoring as a rock star, and yet when it comes to the ads, instead of using him, they hire an actor. How big of an Intel star can you be, if you aren't good enough to appear on TV?

How much money do you think an Intel Fellow makes over the course of their career? There are 46 of them. I'm guessing Ajay's just fine with how this played out.

Yes, I'm sure he's doing quite well, although I don't think it's a given that he measures his success by the size of his paycheck.

As far as a positive portrayal of an engineer -- I think it kind of undercuts the message to have an actor take his place in the commercial.

Re: The real Ajay Bhatt, co-inventor of the USB port

#9
post #4

That Conan (a) felt like Ajay would be relevant for a general audience, and (b) didn't bring him on for the sole purpose of humiliating him speaks well for the acceptance of engineering in US society. A decade ago, he would have been reduced to caricature -- "nerd" glasses and the like.

What I don't understand is why Intel didn't use the real Ajay in their ads. Here's someone who they are supposedly honoring as a rock star, and yet when it comes to the ads, instead of using him, they hire an actor. How big of an Intel star can you be, if you aren't good enough to appear on TV?

Yeah. You'd think that a day spent shooting a commercial wouldn't be a horrible inconvenience given the value. After all, CEOs often put themselves in front of the camera. Perhaps the real Ajay wasn't deemed nerdy enough?

Re: The real Ajay Bhatt, co-inventor of the USB port

#10
post #4

That Conan (a) felt like Ajay would be relevant for a general audience, and (b) didn't bring him on for the sole purpose of humiliating him speaks well for the acceptance of engineering in US society. A decade ago, he would have been reduced to caricature -- "nerd" glasses and the like.

What I don't understand is why Intel didn't use the real Ajay in their ads. Here's someone who they are supposedly honoring as a rock star, and yet when it comes to the ads, instead of using him, they hire an actor. How big of an Intel star can you be, if you aren't good enough to appear on TV?

From a NYT article on Intel:

The real inventors are not in the ads; they are played by actors. Mr. Bell said he wanted to ensure the commercials were humorous, and avoid arguments with Intel employees over which should be featured.

"When you are required politically to cast certain people and get everyone involved, you tend to get this watered-down, feel-good campaign that works really well internally and makes the company itself feel good," but does not appeal to consumers, he said.

http://www.nytimes.com/2009/05/06/business/media/06adco.html

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