How to double your app's downloads with keyword optimization
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How to double your app's downloads with keyword optimization
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Re: How to double your app's downloads with keyword optimization
#2Have you tried SearchMan for analysing keywords?
Re: How to double your app's downloads with keyword optimization
#3Appstore optimization makes sense when you have 50 daily downloads but want to have 100. Relying on search results only wont make you lot of money there.
Anyway in most cases you can start with buggy SensorTower to find out what keywords will bring you more relevant traffic at lower competition. After than just keep tracking things with a free AppAnnie ASO tool.
Re: How to double your app's downloads with keyword optimization
#4Have you tried SearchMan for analysing keywords?
Just slightly. Might be that they are equally as good as SensorTower. I just got used to SensorTower early on, and have been using them since.
Also tried Appcod.es for a while, but the seemed to stop improving their service.
Anybody else who knows other potential good tools for keyword optimisation?
Re: How to double your app's downloads with keyword optimization
#5Appstore optimization makes sense when you have 50 daily downloads but want to have 100. Relying on search results only wont make you lot of money there. Anyway in most cases you can start with buggy SensorTower to find out what keywords will bring you more relevant traffic at lower competition. After than just keep tracking things with a free AppAnnie ASO tool.
Partly true. You can only go so far with keywords at a specific time.
However, the approach isn't totally unscalable, as you can work your way up to targeting more and more trafficked keywords as your app grows.
An exptremely important part of ASO is to keep on doing it every time you update your app.
Re: How to double your app's downloads with keyword optimization
#6How about localisation?
Re: How to double your app's downloads with keyword optimization
#7How about localisation?
That's extremely important, yes, and we do that too. We'll write an article about that later on.
In general, you should localize both keywords and screenshots (and maybe even title, but that depends) for the following languages:
- Spanish - Portuguese - French - Italian - Russian
We also do it for Chinise and Japanese.
The key here is to find translators who understand the game, which can be difficult if you are talking to traditional translation agencies. I find that some people on Odesk and Elance with marketing and translation experience do a great do at this. And they are quite affordable :)
Re: How to double your app's downloads with keyword optimization
#8How much does a keyword in the title actually matter in ASO?
Re: How to double your app's downloads with keyword optimization
#9But what nobody tells you about ASO is that these users are much more unqualified than the other users you get. Downloads coming from friend referrals or reading an article about your app are much more likely to give you a good rating or convert into a paying user.
Re: How to double your app's downloads with keyword optimization
#10How much does a keyword in the title actually matter in ASO?
It matters quite a lot. More than the regular keywords. Therefore you should squeeze a few of the most important keywords in the apps title. But it shouldn't get to spammy, as I have a feeling that that scares people away.
If you have an exact match (i.e. "music maker") between search and title, you chances of ranking high increases significantly.