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OkCupid’s Unblushing Analyst of Attraction

nytimes.com

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Re: OkCupid’s Unblushing Analyst of Attraction

#2
I have a lot of respect for the people behind OkCupid. They tread a lot of grey areas that many online entities are scared to.

On the whole, I also think usage of willfully submitted and gathered user data for things other than advertising is amazing. Too many companies have invested too many resources into data analytics purely for increasing revenue from advertising.

I think if companies can find ways to gain better social understanding and from that provide better value to end users (rather than to advertisers as in the advertising model) in a way that gets them revenue, it will be amazing. I am all for social media companies doing research from their user data, in the hope that we can move on from the ad-driven web.

Re: OkCupid’s Unblushing Analyst of Attraction

#5
I really enjoyed reading OkTrends posts, but having near radio silence for three years (apart from one post last July) followed by a full-on PR blitz for a new book (comes out on Tuesday) makes me a little sad.

This piece almost makes it sound as if Rudder has been blogging based on OkCupid results this whole time... and if you go to the OkTrends site, you see huge inline placement for Rudder's new book.

Re: OkCupid’s Unblushing Analyst of Attraction

#6

Might be cool stuff they're doing but it doesn't make it any less unethical no matter how much they try to whitewash it. This is slippery slope stuff

Using aggregate data (ie. not any individual's personal data) about interactions to study societal behaviour is unethical? On a website that you willingly sign up for, no doubt with disclaimers about how they're allowed to use your data?

As far as slippery slopes go, Facebook crossed that line quite a while ago...

Re: OkCupid’s Unblushing Analyst of Attraction

#10
post #5

I really enjoyed reading OkTrends posts, but having near radio silence for three years (apart from one post last July) followed by a full-on PR blitz for a new book (comes out on Tuesday) makes me a little sad. This piece almost makes it sound as if Rudder has been blogging based on OkCupid results this whole time... and if you go to the OkTrends site, you see huge inline placement for Rudder's new book.

> but having near radio silence for three years

Coincided with their acquisition by match.com. Even though they said it didn't have anything to do with that (just like removing their critique about sites like match.com was voluntary).

Well, I hope they get back to writing those posts.

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