A Google Adwords Bug That Cost Us
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A Google Adwords Bug That Cost Us
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Re: A Google Adwords Bug That Cost Us
#2A couple of years ago, we noticed massive automated click fraud that Google's fraud detection algorithms didn't seem to catch (which was kind of strange since all the clicks came from the same IP). However, after sending over some HTTP logs to Google, they removed all the invalid clicks from our account within a day or so.
I would definitely try to get my money back in your case.
Re: A Google Adwords Bug That Cost Us
#3Re: A Google Adwords Bug That Cost Us
#4Re: A Google Adwords Bug That Cost Us
#5Trust, but verify.
Even in the example given (where the OP could see a wrong telephone number), how could they know how often it had been shown wrongly, and how many people had called? Only Google knows (or could know). You have to trust them, but you cannot verify them.
Even if you come up with your own metrics to monitor Adwords, why would Google believe your numbers over theirs?
Re: A Google Adwords Bug That Cost Us
#6Trust, but verify.
Yeah yeah, that sounds great. The problem is, how do you verify some of Adwords' metrics and stats? There are so many ways that the service could screw up without you even being aware of it. Even in the example given (where the OP could see a wrong telephone number), how could they know how often it had been shown wrongly, and how many people had called? Only Google knows (or could know). You have to trust them, but…
Re: A Google Adwords Bug That Cost Us
#7Re: A Google Adwords Bug That Cost Us
#8Re: A Google Adwords Bug That Cost Us
#9But this was a legit bug! Google made a clear mistake. I didn't see it in the post, but did you ever explicitly ask for a refund? If it were me I would certainly be demanding my money back for any clicks associated with the bug.
Note: the nicer you're to customer service agents when you plead your case, the more likely they're to help you out. I'm not suggesting you were mean, just a general tip when trying to get an issue resolved, especially when dealing with big companies.
Re: A Google Adwords Bug That Cost Us
#10But no one is doing anything, because what can you do — switch another context ad system designed for another search engine? Yeah, right. This is the classical monopoly example, that no one does anything about.