Ask HN: Everyone loves my startup concept, why is no one using it?

You use Ask HN to post a link, smart.

Don't market to "everyone". Market to a very narrow, carefully defined market. And it doesn't matter if they "love" it. What matters is that they need it, and need it enough to pay.

Who are you seeking for beta customers? How are you reaching and inviting them? What kind of feedback are you getting from them?

It seems like you've thought about the experience for end users, but I can't see a way to actually try it out (from an end user perspective) from your homepage.

OK, I've gone to your page and had a look ...

    Nota features an innovative toolbar
    to help you get the job done

What job?

    Area Selection Tool: Lets you highlight any part of
        a web page. And best of all it takes a screen
        capture of the selection!

For what?

    Text Highlighter Tool: Shows copy changes and catches
        typos in text heavy pages. (Yeah, we're looking at
        you "Terms of Use" pages.)

What?

    Take the guesswork out of web development, with Nota.
    Nota records every click, scroll, and keystroke, giving
    you the clues you need to efficiently understand and
    repair user issues.

WHY?

the thing you're missing in all of this is the question of what problem you're solving. I assume you're solving a problem, but:

* How do I know I have your problem?

* How do I even know it's a problem to start with?

* What is the problem?

* What is the context?

* Who is your audience?

In short, based on my visit to your landing page, I have no idea what problem this product is solving.

So I left.

Does that help?

First it was hard for me as well to figure out "what it does" or to be more precise "how it does it" but there is this little animation on the landing page which illustrates it pretty well.

@nota.io: you could make that animation bigger or make a video out of it.