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Justin.tv Signs Deal With Fox, Gets Serious About Copyright Problems

businessinsider.com

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Re: Justin.tv Signs Deal With Fox, Gets Serious About Copyright Problems

#5

Post by sjs382 »

I've never understood why broadcasters were against this for live television. The ads are rebroadcast along with the content, after all.

I guess theres the issue that they can't gather statistics on this audience, but still... Shouldn't this type of behavior (rebroadcasting) benefit the advertisers? It's mostly brand-related advertising, after all. And most of these brands exist outside the states...

Re: Justin.tv Signs Deal With Fox, Gets Serious About Copyright Problems

#6

Post by paul9290 »

naz wrote: post #2

I imagine their compete.com graph will look like scribd's after they kill their live sports traffic

Ways to gain traction in the consumer market...

1. Use copyrighted content that is highly sought after. 2. Buy traffic, make it look like ur site is exploding 3. With suspect growth sign partnerships w/copyright

Worked well for youtube though don't think they had to buy traffic 1 and 3 worked really well for them.

Note: not trying to be negative here, just reviewing/studying the rise of various start-ups. How they got to be successful!

Re: Justin.tv Signs Deal With Fox, Gets Serious About Copyright Problems

#7

Post by startingup »

paul9290 wrote: post #6
naz wrote: post #2

I imagine their compete.com graph will look like scribd's after they kill their live sports traffic

Ways to gain traction in the consumer market... 1. Use copyrighted content that is highly sought after. 2. Buy traffic, make it look like ur site is exploding 3. With suspect growth sign partnerships w/copyright Worked well for youtube though don't think they had to buy traffic 1 and 3 worked really well for them. Note: not trying to be negative here, just reviewing/studying the rise of various start-ups. How they go…

Exactly the same way I have felt about both Scribd and Justin.tv.

Here is another "algorithm" to gain traction, last seen at Ning: 1) allow adult content - in their case adult oriented social networks 2) gain traction, 3) jettison the adult content to clean up your image.

At least this second algorithm has no legal issues, but third party copyrighted content, I have serious legal/ethical issues with.

I have never understood why Y Combinator never saw that as a problem.

Re: Justin.tv Signs Deal With Fox, Gets Serious About Copyright Problems

#8

Post by jonknee »

sjs382 wrote: post #5

I've never understood why broadcasters were against this for live television. The ads are rebroadcast along with the content, after all. I guess theres the issue that they can't gather statistics on this audience, but still... Shouldn't this type of behavior (rebroadcasting) benefit the advertisers? It's mostly brand-related advertising, after all. And most of these brands exist outside the states...

It breaks all their content agreements. Cable companies pay billions of dollars to carry content, why would they sit by while some website streams that content for free?

Re: Justin.tv Signs Deal With Fox, Gets Serious About Copyright Problems

#9

Post by utnick »

sjs382 wrote: post #5

I've never understood why broadcasters were against this for live television. The ads are rebroadcast along with the content, after all. I guess theres the issue that they can't gather statistics on this audience, but still... Shouldn't this type of behavior (rebroadcasting) benefit the advertisers? It's mostly brand-related advertising, after all. And most of these brands exist outside the states...

You are forgetting cable and satellite tv companies. They are going to be mad if you can stream their channels for free without paying the monthly fee.

Also the ads you see in california are different than the ads you see in texas.

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