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A Breakup Letter to Facebook from Eat24

blog.eat24hours.com

1–10 of 107 posts

Re: A Breakup Letter to Facebook from Eat24

#2
Every day that goes by I am more convinced that the Twitter stream is the best way to communicate, as a brand and as a consumer. On Twitter, as in Facebook, I follow/like whatever brands I find interesting, engaging and resonate with my believes/interests. If I see that a brand does/say something I don't like, I simply unfollow/unlike.

What Facebook is doing is (over)engineering how my relationship with brands/people are, and I don't like that. If I like Robert Scoble on Facebook it is because I want to see what he has to say, and my like should not just be another stat on on Scoble's total number of followers. Hence, my use of Twitter is significantly higher than that on FB. Facebook is digging itself into a big hole.

Re: A Breakup Letter to Facebook from Eat24

#4

Silly post. Facebook is a business. Just like in Costco, you don't get free samples forever. At some point you need to buy the bagel bites to get full at home.

The point you are missing: this business considers itself to be a content creator and value adder, and they do that because Facebook has previously encouraged that. Now Facebook are saying that they don't care how compelling your content is, if you are commercial in any way, you have to pay. That's not how a social network is meant to work.

Re: A Breakup Letter to Facebook from Eat24

#5

Silly post. Facebook is a business. Just like in Costco, you don't get free samples forever. At some point you need to buy the bagel bites to get full at home.

There's a reason that Twitter and Google label things as sponsored ads. It's because when you are providing a service, there is a direct conflict of interest between your user experience and your ad sales. If you don't draw a line between advertising and organic content, then you severely risk degrading the content your user receives, and it doesn't matter whether you think you are or not (clearly Facebook thinks it can toe this line), but as soon as users perceive that the content they are receiving is more payola than popular then you've killed the golden goose.

Re: A Breakup Letter to Facebook from Eat24

#6
post #2

Every day that goes by I am more convinced that the Twitter stream is the best way to communicate, as a brand and as a consumer. On Twitter, as in Facebook, I follow/like whatever brands I find interesting, engaging and resonate with my believes/interests. If I see that a brand does/say something I don't like, I simply unfollow/unlike. What Facebook is doing is (over)engineering how my relationship with brands/people…

Why do you want to engage with brands?

I don't mean that to be antagonistic, I just don't have much understanding of that particular thing.

Re: A Breakup Letter to Facebook from Eat24

#7
post #2

Every day that goes by I am more convinced that the Twitter stream is the best way to communicate, as a brand and as a consumer. On Twitter, as in Facebook, I follow/like whatever brands I find interesting, engaging and resonate with my believes/interests. If I see that a brand does/say something I don't like, I simply unfollow/unlike. What Facebook is doing is (over)engineering how my relationship with brands/people…

Why do you want to engage with brands? I don't mean that to be antagonistic, I just don't have much understanding of that particular thing.

why? because I want to hear what they have to say, and by "engage" I don't mean to reply/contact them, but simply consumer their content with the occasional ping:

i. News, I want to stay up to date: I like to follow Reuters, Associated Press, Financial Times, Pando, Recode ii. General interest: The Economist, National Geographic, Science Magazine, various Universities iii. Companies I use their products/services or find interesting and what to get their updates: IBM, Dropbox, Disney, TED, Formula 1 teams, Raspberry Pi, a bunch of airlines, hotel chains, etc

Re: A Breakup Letter to Facebook from Eat24

#8

Silly post. Facebook is a business. Just like in Costco, you don't get free samples forever. At some point you need to buy the bagel bites to get full at home.

Exactly. Eat24 is mad that Facebook won't carry their ads for free, and I can't say that that's a position I have much sympathy for.

Re: A Breakup Letter to Facebook from Eat24

#10
Here's my hit prediction - in 1-2 years HN will be full of blog posts of people bemoaning how they are forced to abandon Twitter, not because they have just noticed that 140char is too short to convey a meaningful message, but because they feel that they've been betrayed and/or misled.

(It will take longer because they charge substantially less, but it will happen because they charge substantially less.)

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