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We did a Show HN and it landed on the front page of Hacker News

blog.pitchit.io

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Re: We did a Show HN and it landed on the front page of Hacker News

#4

Post by waylandsmithers »

| Less than 1% of those visitors actually tried our presentation demo (only about 5 did) which was surprising (and disappointing).

I think it's been documented that engagement from reddit/facebook/etc is very low because you're often using a shotgun approach instead of targeting people who would actually become customers. On the other hand, this product would really be in the wheel house of a site frequented by tech entrepreneurs. It's cool to see that you were able to get feedback and act on it.

If I could throw my two cents in, I, and I assume anyone else visiting your site while at work, will always be hesitant to click a play button.

Re: We did a Show HN and it landed on the front page of Hacker News

#5

Post by simias »

I think it's very easy to miss that there's a video in your homepage. The first thing I saw was the green "Try PitchIt now", I had to go back to search for the video.

I think it's because it's the same colour and roughly the same size as the surrounding text so it looks like some kind of a logo. Maybe you should display the video player to make it more obvious?

See for instance, straight from the frontpage at the moment: https://www.useslate.com/

You can't miss the video that way, and I know what will happen when I click the "play" button (I won't be taken to an other page for instance). In your case the video puts itself on top of the rest of the page, meaning I can't listen to it while I idly browse the rest of the content.

As for the actual "hands on" demo the first thing I see is a prompt for me to input an email address. I immediately closed the tab. You want 0 friction here IMHO, use fake addresses to give the potential user a taste of the application. Then maybe at the end prompt for more info.

Re: We did a Show HN and it landed on the front page of Hacker News

#7

Post by nesbot »

waylandsmithers wrote: post #4

| Less than 1% of those visitors actually tried our presentation demo (only about 5 did) which was surprising (and disappointing). I think it's been documented that engagement from reddit/facebook/etc is very low because you're often using a shotgun approach instead of targeting people who would actually become customers. On the other hand, this product would really be in the wheel house of a site frequented by tech…

Very true. Just a note that the play button is actually just for the video. The larger green button below it is for the instant demo.

Re: We did a Show HN and it landed on the front page of Hacker News

#9

Post by nesbot »

simias wrote: post #5

I think it's very easy to miss that there's a video in your homepage. The first thing I saw was the green "Try PitchIt now", I had to go back to search for the video. I think it's because it's the same colour and roughly the same size as the surrounding text so it looks like some kind of a logo. Maybe you should display the video player to make it more obvious? See for instance, straight from the frontpage at the mom…

Yes, we didn't have the room for that type of change before with the extra text heading. We'll have to try that out as well... it would be more obvious for sure.
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